Global Anionic Surfactants Market is expected to grow considerably through 2032 owing to the surging customer preference towards homecare products to keep homes infection free and hygienic.

The rising utilization, as well as demand for hygiene goods, is expected to fuel surfactant consumption in homecare product applications, propelling the market expansion. The COVID-19 outbreak has prompted the demand for necessary cleaning supplies, driving awareness of the value of cleanliness.

Additionally, prominent companies in the market have entered into supply chain agreements with dealers and distributors to guarantee that their products are successfully supplied across all regions. Moreover, development of bio-based anionic surfactants by leading players would further stimulate the market landscape.

To illustrate, BASF Care Creation announced the development of Plantapon Soy, a bio-based anionic surfactant made from soy protein that delivers sustainability benefits. The product is 100% natural origin and fits the requirements of ISO 16128 standard. Additionally, the active is suitable for formulations labeled cruelty-free.

The anionic surfactants market has been divided in terms of product, application, and region.

Based on product, the polymeric anionic surfactants segment is slated to garner more than USD 780 million market valuation by 2032. Major end-use industries including agrochemicals, personal care, cosmetics, as well as paints and coatings have a promising future for polymeric surfactants. The increased demand for coatings and paints owing to the growth of the building and automobile industries is expected to drive the demand for polymeric surfactants.

Meanwhile, the glycinates segment is speculated to achieve positive market expansion through the forecast years. Growing consumer demand for healthy food products is driving up the industry progression. Rising mineral insufficiency in the population, increased demand for minerals used in food additives, and limits to the utilization of antibiotics in animal fodder are projected to drive segmental growth.

With respect to application, the textiles segment is anticipated to attain sizable growth over the review period. Anionic surfactants are commonly utilized in textile printing and dyeing operations. Pretreatment processes use surfactants with a cleansing effect, while dyeing and finishing processes use surfactants with a percolation impact. In the textile business, betaine is utilized as a component in textile fiber printing processes.

From the regional perspective, the North America anionic surfactants market is estimated to hold more than USD 9.2 billion by 2032. Surfactants are commonly found in disinfectants utilized for commercial or domestic situations. The pandemic spurred the development of new cleaning products in residential and commercial sectors. The demand for surfactants is also rising as people continue the use of sanitizers in the region.