Power Rental Market is poised to garner substantial growth through 2032 owing to the surging data center outage costs which are in turn increasing gensets’ rental adoption.

The substantial investments made by public and private organizations to develop data center infrastructure is boosting demand for rental-generating units. Moreover, start-up challenges, system outages, and information loss in the middle of a procedure has accelerated the data center business prospects, in turn impelling the power rental market outlook.

Launch of government programs to advance digitization are expected to boost industrial statistics. The business environment would be more favorable if novel models are continuously used to maintain growth and are followed by critical operational excellence. For instance, in January 2021, Aggreko invested $4.39 million to develop, enhance, and extend its existing Dumbarton-based manufacturing plant. This facility has grown into a smart energy hub that offers solutions for energy generation and use.

The power rental market has been divided in terms of power rating, fuel, end-use, application, and region.

Based on power rating, the ? 75 kVA segment gained over 25% market share in 2022. The consumer trend toward utilizing smaller and less powerful components due to their operational acceptability and cost viability is expected to fuel segmental growth through the forecast timeframe.

With respect to fuel, the gas segment is set to witness sizable expansion by the end of 2032 credited to the increase in unconventional natural gas supplies and increasing emission standards.

In terms of end-use, the healthcare segment is poised to amass more than 4% CAGR from 2023 to 2032. There is a greater need for a constant power supply in healthcare facilities due to an increase in power outages, and the demand pressure on the main grid is increasing as a result. Such factors are expected to propel the market dynamics.

On the basis of application, the standby segment is slated to expand positively by 2032. The standby gensets are used when there is temporary disruption in the main grid or another principal source of electricity. Rising weather-related catastrophes and rising load demand, particularly in developing countries, are set to boost the industry outlook.

From the regional perspective, the Asia Pacific power rental market is estimated to grow at 5% CAGR from 2023 to 2032. The adoption of the product has been mostly driven by the expansion of industrial, commercial, and retail complexes, which has strongly correlated with the region’s rising demand for reliable power supply. Additionally, several Southeast Asian nations are observing a significant expansion of data centers and digitization, which is further stimulating business growth throughout the region.