The global baby stroller market was valued at USD 3211.36 million in 2022 and is projected to grow at a CAGR of 5.07% through 2028 on account of increasing technological advancement in the baby care sector coupled with increasing use of baby travel products and rising nuclear families. Smart-connected strollers are a prominent trend that is anticipated to affect new product launches throughout the projected period.
A stroller is a small carriage on wheels that is used to carry small babies. It is sometimes referred to as a pram or a pushchair. On the market, there are four types of strollers with single and double seats: standard, lightweight, travel systems, and jogging.
Travel systems that are handy and reasonably priced are available from several companies. The "GB Pockit" stroller, which weighs only 9.5 pounds and is certified by the Guinness Book of World Records as the world’s most compact stroller, is one such item. The stroller may be folded so that it can fit both under the seat and in the overhead compartment of an airline.
Growing Nuclear Families and Rising Female Employment
The growing number of nuclear families, as well as the increased employment of women, are pushing the market growth for baby care products such as strollers. The strollers are more handy, simple to operate, and effective for on-the-go needs. Nuclear families are becoming common in India. For instance, the number of nuclear families climbed from 135 million in 2001 to 172 million in 2011, according to the most recent Indian census data release. Thus, with the increase in the number of nuclear families, the need for strollers is increasing at a high rate.
Technological Product Innovation Will Drive the Market Growth
With the world moving toward automation and IoT, the use of smart and electronic technologies in consumer goods has gained traction in the last few years. Vendors battle with other companies in competitive markets such as baby strollers to maintain their leading position with innovative technologies and clever improvements. One such innovation is the development of e-strollers by Emmaljunga and Cybex, which are expected to be game changers. For instance, Smartbe is the first connected intelligent baby stroller. A smart bed is an all-in-one system that offers over ten safety, security, comfort, and convenience-enhancing functionalities that are controlled by Android and iOS smartphones and smartwatches.
Growing Demand for Travel Products for Children will Fuel the Market Growth
Car seats have been used since the 1960s when they were enhanced with features such as the harness feature, metal frame feature, and rear-facing choice. For many years, the car seat segment was regarded as a large market where products were sold individually, and it remains so today. The increased popularity of traveling with babies and toddlers has prepared the path for growth in a new market known as travel system strollers. For instance, Mercedes-AMG GT unveiled its limited-edition stroller in collaboration with Hartan. The design is reported to be influenced by AMG vehicles. Another company Bugaboo, in 2021, introduced Bugaboo Flex, a monthly subscription service for its strollers. Customers can pay a monthly fee to access their products rather than making a one-time payment. Flexible contracts with durations of 6 to 24 months are available for using these services. Thus, with the growing demand for travel products, the market will grow at a faster rate.
The global baby stroller market is segmented based on product type, technology, distribution channel, region, and competitional landscape. Based on product type, the market is further fragmented into lightweight, standard, jogging, and travel systems. Based on technology, the market is further fragmented into smart and non-smart. based on distribution channels, the market is segmented into specialty stores, supermarkets and hypermarkets, online, multi-branded stores, and others (distributors & dealers, etc.).
Goodbaby International Holdings Limited, Artsana S.p.A., Monahan Products, LLC, Newell Brands Inc., Dorel Industries Inc., Bugaboo International B.V., Brevi Milano S.P.A., BumbleRide Inc., Britax Child Safety, Inc., and Baby Trend Inc. are among the major market players in the global baby stroller market. To remain competitive in the market companies are focusing on innovations and launches.
In this report, the global baby stroller market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
• Baby Stroller Market, By Product Type:
• Baby Stroller Market, By Technology:
• Baby Stroller Market, By Distribution Channel:
–Supermarkets and Hypermarkets
• Baby Stroller Market, By Region:
· United Kingdom
· United States
· South Korea
–Middle East & Africa
· South Africa
· Saudi Arabia
Company Profiles: Detailed analysis of the major companies present in the global baby stroller market.
With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:
• Detailed analysis and profiling of additional market players (up to five).