Online Powersports Market is poised to grow notably during 2023–2032, owing to the rising trend of using e-commerce platforms such as websites and social media for catering to a wider customer base. Retailers and distributors are constantly focusing on digital marketing strategies to promote their products online and increase their market share.

In addition, thriving tourism and surging consumer interest towards recreational activities will increase the demand for pre-booking the power sports vehicle through online portals, thereby supporting the industry development.

Some of the leading companies operating in the online powersports industry are integrating strategic initiatives such as mergers and acquisitions, partnerships, and new product launches to strengthen their market presence.

To cite an instance, RumbleOn, Inc., acquired Freedom Powersports. Freedom Powersports represents 15 leading manufacturers through 13 retail locations operated in Georgia, Texas, and Alabama and its addition increases the national presence of RumbleOn to over 55 locations. With this new addition, the company will be able to expand and strengthen its omnichannel offering, driving efficiencies in the marketplace and improving the customer experience.

Overall, the online powersports industry is segmented in terms of vehicle and region.

Based on vehicles, the all-terrain vehicles segment accounted for 15% market share in 2022. The demand for the all-terrain vehicle segment is slated to grow owing to the increasing promotion of ATV racing events by clubs and associations on social media platforms. In addition, the mounting use of social media and online channels by millennials and Gen Z population will also positively influence the industry expansion. Several vendors are also promoting the technical specs of ATVs on social media to gain momentum and be in trend, thereby assisting the segment in future growth.

From the regional perspective, the Asia Pacific online power sports market will experience appreciable gains during 2023-2032. Increasing tourism and expanding demand for fun and sports activity will drive the online power sports industry in the region. Besides, increasing initiatives taken by governments along with growing investments to enhance the fun and sports activities for attracting tourists in the region will prompt online booking or renting power sports beforehand to avoid out-of-stock conditions, which is anticipated to drive regional growth.