Global Pregnancy Tracking and Postpartum Care Apps Market is valued approximately USD 182.45 million in 2021 and is anticipated to grow with a healthy growth rate of more than 19.1 % over the forecast period 2022-2029. Pregnancy tracking and post-partum care apps for iOS devices can provide a contraction tracker, symptom tracker, foetal & infant development tracker, pregnant female social networking, and informational content. Moreover, the Postpartum Care application is a learning media tool that helps moms comprehend each stage of childbirth and how to take care of themselves throughout it. The growing smartphone usage among women and increasing number of applications catering to specific issues of women as well as rising healthcare demands of the women population are key factors driving the market growth.
Over the years the adoption of smartphone among women population has significantly increased creating strong demand for Global Pregnancy Tracking and Postpartum Care Apps Market. For instance – as per the Groupe Speciale Mobile Association (GSMA)’s The Mobile Gender Gap Report 2021 – in 2019, in India around 14% female adult owned smartphone, and further this percentage increased to 25%. Also, rising awareness of digital healthcare and growing prevalence of post-partum depression amongst females would create lucrative growth prospectus for the market over the forecast period. For instance - According to postpartum depression Organization’s 2019 data, around 23% of Canadian new mothers showed signs of anxiety or despair after giving birth. Additionally, after giving birth, one in ten women experiences postpartum depression, with some studies estimating one in seven. However, concern over data privacy hinders the market growth throughout the forecast period of 2022-2029.
The key regions considered for the Global Pregnancy Tracking and Postpartum Care Apps Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America dominated the market in terms of revenue, owing to the dominance of branded products and the rising smartphone ownership rates and enhanced internet coverage coupled with growing healthcare spending in the region. Whereas Asia Pacific is expected to grow with a highest CAGR during the forecast period, owing to factors such as rising incidence of pregnancy-related complications in women. In addition, rising disposable income and growing R&D activities and presence of FemTech startups, advances in digital infrastructure in the region would create lucrative growth prospectus for the market over the projected period.
Major market player included in this report are:
Hypnobirthing: Calm Birth
Natural Cycles USA Corporation
Recent Developments in the Market:
In April 2022, Mylo, a leading mom care brand, raised USD 17 million to launch a health service vertical and effectively expand its operations. The startup intends to use the funds to expand its community and brand, develop newer product verticals, and launch digital health solutions for mothers in order to broaden its market position.
Global Pregnancy Tracking and Postpartum Care Apps Market Report Scope:
Historical Data 2019-2020-2021
Base Year for Estimation 2021
Forecast period 2022-2029
Report Coverage Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered Application, Device, Platform, Region
Regional Scope North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
Rest of the World