The positive sales growth that was seen in e-commerce during 2022 can be attributed largely to the significant growth seen in smartphone penetration towards the end of the review period. Rising ownership of smartphones and tablets is being supported mainly by the improved access that local consumers have two lower-priced devices. Furthermore, major electronics and appliance specialist retailers now offer their customers access to consumer credit for paying for purchases of internet-enabled mobil...

Euromonitor International’s Retail E-Commerce in Cameroon report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce by Product, Retail E-Commerce by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Retail E-Commerce market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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