The global tobacco heating devices market is anticipated to witness a growth of significant CAGR during the forecast period, 2023-2027. High-end investment by market players to find cigarettes that are less harmful to the health of an individual and the growing expenditure capacity of consumers are primary factors driving the demand for the global tobacco heating devices market. The growing popularity of the online platforms and marketing promotion strategies adopted by market players are further accelerating the global tobacco heating devices market growth over the next five years.
Heated tobacco heating devices are devices that heat processed tobacco leaves which allows the users to enter nicotine into their lungs. Heated tobacco devices use electronic heating elements such as sticks, plugs, or capsules and some heat the liquids to create emissions to pass through a tobacco plug to absorb nicotine and flavor from tobacco. United States permits sales of heated tobacco products including Eclipse and IQOS. The emissions created from heated tobacco products contain a lower level of harmful ingredients than the smoke from regular cigarettes and scientists can currently access the long-term and short-term effects of heated tobacco products.
Increasing Awareness About Benefits of Using Heated Tobacco Devices Supports the Market Growth
World Health Organization (WHO) describes the tobacco in heated tobacco products are heated without reaching the ignition point to produce emissions containing chemicals and nicotine. Regular smokers inhale large amounts of toxic chemicals by burning chemicals, since heated tobacco products are made to avoid the burning of tobacco, therefore they pose lower risks to users. Studies have shown that people who switched from cigarettes to heated tobacco had lower levels of exposure to harmful chemicals than those who kept smoking conventional cigarettes. There is no concrete evidence yet that smoking through heated tobacco devices is less harmful and the market players are working continuously to increase the effectiveness of these devices to boost their market share in the global market. They are adopting aggressive marketing strategies and making use of online platforms to increase their knowledge about the benefits of using tobacco heating devices.
The growing Popularity of Online Channel Supports the Market Demand
The high-speed internet penetration and the proliferation of smart devices are increasing the reach of e-commerce companies to different parts of the globe. Consumers are becoming more aware by reading blogs, articles, and social media posts on the benefits of using tobacco heating devices which are expected to influence their sales in the global market. Market players are offering heated tobacco devices on online platforms to increase their global presence and boost their market share. They are selling heated tobacco products at prices lower than the market size and are delivering the products to the doorstep of the consumers. The ease of shopping and the rise in the number of market players shifting to online platforms are expected to propel the global tobacco heating devices market over the next five years.
The global tobacco heating devices market is segmented based on price range, distribution channel, regional distribution, and competitive landscape. Based on the price range, the market is divided into low, medium, and high. Based on the distribution channel, the market is divided into offline and online. The market analysis also studies the regional segmentation to devise regional market segmentation, divided among the North American region, European region, Asia-Pacific region, South American region, and Middle East & African region.
British American Tobacco Plc, Philip Morris International Inc., Imperial Brands Plc, Japan Tobacco Inc., KT and G Corp., Mysmok Electronic Technology Co. Ltd., Shenzhen Yukan Technology Co. Ltd., Fog and Frog Technology (Shenzhen) Co. Ltd., are the major market operating in the global tobacco heating devices market.
In this report, global tobacco heating devices market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Tobacco Heating Devices Market, By Price Range:
Tobacco Heating Devices Market, By Distribution Channel:
Tobacco Heating Devices Market, By Region:
- North America
- United States
- United Kingdom
- South Korea
- Middle East & Africa
- Saudi Arabia
- South Africa
- South America
Company Profiles: Detailed analysis of the major companies present in global tobacco heating devices market.
With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:
Detailed analysis and profiling of additional market players (up to five).