According to PayNXT360’s, B2C Ecommerce market in Middle East and Africa is expected to grow by 12.58% on annual basis to reach US$116.8 billion in 2023. The Medium to long-term growth story of B2C Ecommerce industry in Middle East and Africa promises to be attractive . The B2C Ecommerce is expected to grow steadily over the forecast period, recording a CAGR of 9.64% during 2023-2027. The B2C Ecommerce Gross Merchandise Value in the region will increase from US$103.8 billion in 2022 to reach US$168.8 billion by 2027.

This report provides a detailed data-centric analysis of B2C ecommerce market dynamics, covering over 100 KPIs in Africa and the Middle East. It details market opportunities across key B2C verticals - Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services. It provides market share by key players across key verticals along with sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer).

The report also covers niche trends such as market size by live streaming engagement model and cross-border purchases. It also covers ecommerce spend share by operating systems, devices (mobile vs. desktop) and cities.

In addition, to detailed data-centric analysis, this report provides analyst commentary on key trends, drivers, strategies, and innovations in the B2C ecommerce industry in Africa and the Middle East region.
This title from PayNXT360 is a bundled offering, combining 9 reports, covering regional insights along with data-centric analysis at regional and country levels:

  1. Africa and Middle East B2C Ecommerce Market Opportunities Databook (2018-2027)
  2. Egypt B2C Ecommerce Market Opportunities Databook (2018-2027)
  3. Israel B2C Ecommerce Market Opportunities Databook (2018-2027)
  4. Kenya B2C Ecommerce Market Opportunities Databook (2018-2027)
  5. Nigeria B2C Ecommerce Market Opportunities Databook (2018-2027)
  6. Saudi Arabia B2C Ecommerce Market Opportunities Databook (2018-2027)
  7. UAE B2C Ecommerce Market Opportunities Databook (2018-2027)
  8. South Africa B2C Ecommerce Market Opportunities Databook (2018-2027)
  9. Turkey B2C Ecommerce Market Opportunities Databook (2018-2027)