The global protein supplements market size reached US$ 22.8 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 36.3 Billion by 2028, exhibiting a growth rate (CAGR) of 7.8% during 2023-2028.

Protein supplements refer to essential macronutrient dietary supplements, which are derived from various animal and plant-based sources, including wheat, poultry, pea, diary, and soybean. It is a rich source of fiber, carbohydrates, and sodium, which assists in fueling energy, recovering from injury, improving metabolism, and promoting muscle growth. On account of these properties, protein supplements are extensively consumed by sport athletes and bodybuilders to meet specific nutritional goals. At present, they are commercially available in powder, bars, and ready-to-drink (RTD) beverage formats.

Protein Supplements Market Trends:
The widespread utilization of protein supplements in sports nutrition and the rising demand for weight management solutions represent the key factors primarily driving the market growth. This is further supported by the inflating disposable incomes, rising consumer expenditure on health and wellness, and the growing awareness amongst consumers regarding its various beneficial properties. In line with this, the steadily rising popularity of gym culture, along with the expanding enrollments or participation in various sports and fitness activities, such as aerobics and yoga, due to rising health consciousness and desire to lead an active and healthy lifestyle is acting as another growth-inducing factor. Additionally, the shifting inclination of consumers toward clean-label, plant-based protein supplements on account of the escalating concerns regarding animal welfare and the emerging trend of veganism is also propelling the market growth. Moreover, strategic collaborations amongst key players for launching innovative product variants in different flavors and formats, including powder, ready-to-drink (RTD) and bar formats, along with their easy accessibility across several online and offline distribution channels, are contributing to the market growth. Apart from this, aggressive marketing tactics, such as celebrity and sports personality endorsements by brands, are creating a positive outlook for the market.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global protein supplements market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on type, form, source, application and distribution channel.

Breakup by Type:

Casein
Whey Protein
Egg Protein
Soy Protein
Others

Breakup by Form:

Protein Powder
Protein Bars
Ready to Drink
Others

Breakup by Source:

Animal-Based
Plant-Based

Breakup by Application:

Sports Nutrition
Functional Food

Breakup by Distribution Channel:

Supermarkets and Hypermarkets
Online Stores
Direct to Customers (DTC)
Others

Breakup by Region:

North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Abbott Laboratories, Amway, Dymatize Enterprises LLC (BellRing Brands), Glanbia PLC, GNC Holdings Inc. (Harbin Pharmaceutical Group), Herbalife International of America Inc., Iovate Health Sciences Inc., Makers Nutrition LLC, Melaleuca Inc., Nestl? S.A, Quest Nutrition LLC (Atkins Nutritionals Holdings Inc.) and Weider Global Nutrition LLC.

Key Questions Answered in This Report
1. What was the size of the global protein supplements market in 2022?
2. What is the expected growth rate of the global protein supplements market during 2023-2028?
3. What has been the impact of COVID-19 on the global protein supplements market?
4. What are the key factors driving the global protein supplements market?
5. What is the breakup of the global protein supplements market based on the type?
6. What is the breakup of the global protein supplements market based on the form?
7. What is the breakup of the global protein supplements market based on the source?
8. What is the breakup of the global protein supplements market based on the application?
9. What is the breakup of the global protein supplements market based on the distribution channel?
10. What are the key regions in the global protein supplements market?
11. Who are the key players/companies in the global protein supplements market?