Market Overview
The Bone anchored hearing aids market was valued at USD 226.9 million in 2021. It is forecasted to reach USD XX million by 2029, growing at a CAGR of 7.89% during the forecast period (2022-2029).
A bone-anchored hearing aid (BAHA) is a surgical hearing device based on a conduction mechanism that helps patients suffering from hearing loss with vibrations. It is used to treat various hearing loss types, including single-sided deafness, chronic ear infections, and acoustic neuroma. Hearing losses mainly occur when sound is unable to reach the inner ear. In BAHA, a steel spring is attached over the person’s head that gathers the sound waves as a traditional hearing aid, but instead of transmitting sound waves, it transfers vibrations to the inner ear through the skull bone. These hearing aids typically use a titanium alloy implant surgically implanted on the skull. The global bone anchored hearing aids market growth is mainly driven by the rising prevalence of hearing losses among the geriatric and pediatric populations globally, thus augments the industry expansion.
Market Dynamics: The increasing prevalence of hearing loss in the ageing and pediatric population is one of the prime factors proliferating the market growth.
According to World Health Organization, most people with hearing loss are adults, particularly those aged 70 years and above. More than 5% of the world’s population, around 466 million people, has disabling hearing loss, of which about 432 million are adults and the remaining 34 million children. It is expected that by the end of 2050, more than 900 million people will suffer from disabling hearing loss. Over 30% of people over 65 are affected by disabling hearing loss. The global geriatric population is also growing significantly, increasing hearing impairment and further promulgating the demand for BAHA. Moreover, the growing prevalence of hearing impairment in children provides ample opportunities for the market players in this demography. Around 1.10 billion young people aged between 12-35 are at a high risk of hearing loss due to acquaintance with noise in recreational settings.
Moreover, the increased adoption of robotics can substantially reduce surgical complications, further driving product demand. The surgical navigation systems improve ear surgeons’ visuals, resulting in lower human error while implanting bone-anchored hearing aids. Therefore, market suppliers aim to develop enhanced surgical navigation systems and robotic platforms to expand product consumption. These robotic systems’ benefits will considerably bolster their demand among the hospitals and surgeons performing ENT treatments, thus proliferating the market expansion in the coming years. Good substitutes such as cochlear implants, hearing aids, and auditory brain stem implants are expected to hinder product demand.
Adversely, side effects of the product, such as skin irritation, failure of Osseo integration, and chronic infection, further hamper the market growth during the review period.
Market Segmentation: Titanium material segment accounted for the highest share in global bone anchored hearing aids market.
A bone-anchored hearing aid is a bone transmission hearing aid consisting of a titanium fixture permanently implanted into the skull’s mastoid bone and an external percutaneous sound processor. The titanium-based implant is likely to last a lifetime. It is an ideal implant material. Medical-grade titanium exhibits unmatched strength when compared to other hearing aids. It can easily withstand more wear and tear as it won’t crack or break, or get damaged easily. Besides, it is bio-acceptable with good hearing results. Moreover, it offers a better acoustic advantage due to its mechanical stiffness and low weight.
Based on the hearing loss type, the bone-anchored hearing aids market is classified into sensorineural hearing loss, mixed hearing loss, conductive hearing loss, and single-sided deafness. The conductive hearing loss end user is likely to garner the largest market share in the coming years. Conductive hearing loss is a prevalent type of hearing loss. Patients with this hearing impairment are generally fitted with either traditional air or bone conduction hearing aids. Although difficulties mainly arise when hearing loss is further complicated by chronic suppurative otitis media or otitis externa. In such situations, an ear mould is difficult to use. Some patients with bilateral conductive hearing losses who have complicating hearing issues such as canal atresia, mastoid cavities, or revision ossiculoplasty are crucial sources of frustration for all involved in their care. In these patients, the introduction of BAHA has been beneficial in helping with conductive hearing loss.
Based on end-user, the bone-anchored hearing aids market has been classified into pediatrics, adults, and geriatrics. The adult segment is anticipated to hold the largest market share in the bone-anchored hearing aids market during the review period. The adult segment is the major end-user of bone-anchored hearing aids due to the rising prevalence of hearing loss among adults worldwide.
Geographical Penetration: North America is the dominating region during the forecast period.
North America held the largest share in the global bone-anchored hearing aids market due to advanced and modern medical infrastructure & facilities coupled with high healthcare expenditure. Moreover, the easy availability of medical insurance and reimbursement facilities offered by Canada and the U.S. are expected to propel the demand for BAHA in the coming years. According to National Institute on deafness and other communication disorders, one in eight people in the U.S., around 13% or 30 million people aged 12 years and above, has hearing loss in both ears. Also, around 2% of adults aged 45 to 54 suffer from disabling hearing loss.
The European market is expected to account for a substantial market share in the following years due to an increasing inclination towards advanced hearing tools. Also, the prevalence of a large geriatric population in countries like Italy and Germany further drives the demand for BAHA. The presence of key vendors, growing awareness about the benefits of bone-anchored hearing aid prosthetics, and regulatory approvals augment European market growth. Vendors mainly focus on ramping up their sales in Western Europe through business strategies such as direct-to-consumer marketing and expanded field sales organization.
Competitive Landscape:
The bone-anchored hearing aids market is moderately competitive with the presence of regional and global players. Some key players contributing to the market’s growth include AUDITDATA, Cochlear Limited, MED-EL Medical Electronics, Natus Medical Incorporated, Sivantos Group, Sonova Holding AG, and Advanced Bionics Corporation, among others. The major players are adopting several growth strategies, such as product launches, collaborations, and expansion, contributing to the growth of the bone-anchored hearing aids market globally. In March 2021, Cochlear Limited received FDA clearance for Baha 6 Max product. It is one of the smallest 55 dB sound processors with direct android streaming. Cochlear Limited is the global leader in implantable hearing solutions. This device has noise and feedback reduction features with a frequency range of 9.7 kHz. In March 2022, Sonova completes the acquisition of the Sennheiser Consumer Division and forms a new business. This acquisition creates growth opportunities in the fast-growing market for true wireless headsets, the emerging segment of speech-enhanced hearable, and expands Sennheiser’s strong position in audiophile headphones. As part of the acquisition, the company has secured a perpetual license for the Sennheiser brand, under which all new consumer hearing devices are marketed.
COVID-19 Impact: Positive impact on the global bone anchored hearing aids market
COVID-19 has put considerable pressure on the healthcare and medical devices sector because of the increasing number of patients suffering from respiratory and other chronic diseases. The measures taken to reduce the coronavirus’s spread during the pandemic have adversely affected patients’ living conditions suffering from hearing loss without COVID-19 infection. The growing use of masks to curb coronavirus spread has led to decreased sound transmission and intelligibility. Besides, the lack of lip movements due to the facial mask is expected to increase the understanding of individuals with hearing impairment as these individuals highly depend on lip movements. Thus, these factors are mainly responsible for expanding hearing aids, such as bone-anchored hearing aids with hearing loss during the forecast timeline.
The global bone anchored hearing aids market report would provide an access to approximately 76 market data tables, 58 figures and 170 pages