Market Overview
Sushi Restaurant Market was valued at USD YY million in 2021. It is forecasted to reach USD YY million by 2029, growing at a CAGR of 3.12% during the forecast period (2022-2029).
Sushi restaurants refer to the restaurants that serve sushi. Sushi is defined as the type of food that incorporates a type of rice seasoned with vinegar, garnished with raw fish or vegetable. The sushi rolls are one of the most common types of food item served in the sushi restaurants. Vendors advertising their brands and products through electronic and print media, and sushi restaurants are focusing on marketing campaigns because of digitization and related developments along with the rise in tourism sector positively driving the market.
Market Dynamics: Increasing marketing strategies
Some of the food service companies heavily depends on various marketing activities such as advertising and product promotions for increasing their sales volume and along with that consumers are spending significantly on social networking sites such as Facebook, Twitter and others. Commercial vendors, such as quick-service sushi restaurants, use Twitter to increase brand awareness and the vendors advertise their brands and products through electronic and print media. On Instagram, as the recipient attention is focused primarily on photos, restaurants put up pictures that are captured by professional photographers hired by them to gain traction on social media websites and they post promotional offers and photos of the food, which also increases customer engagement.
Moreover, the availability of various sushi products ranging from sushi rools to other food products helps to increase the sales of sushi restaurant products. With the increasing customer acceptance, the sushi restaurant market has a healthy growth rate during the forecast period, complemented by an increase in selling points, deeper penetration by organized retail players, and increased space in retail channels. Consumers’ busy lifestyles and changing eating habits offer several opportunities for sushi restaurant manufacturers worldwide.
Market Segmentation: Conveyor belt sushi segment accounted for the highest share in global sushi restaurant market
In the conveyor belt sushi plates serving in the sushi dishes are placed on the rotating conveyor and a small quantity of food is ordered. Special order dishes are usually ordered through labelled cylindrical stands to indicate to indicate that this is a special order. The conveyor belt sushi restaurants offer plethora of sushi to sushi to choose for the customers. The customers are able to choose the dishes or commodities by their seats or at a fixed points easily as the conveyor belt makes the food and objects to rotate through the chains of the conveyor belt. It enables customers satisfaction as dishes that are picked up are generally delicious and surpasses the customers expectations. These factors have positively impacted the growth of conveyor belt sushi.
Geographical Penetration: APAC is the dominating region during the forecast period
APAC is projected to be the dominating region due to the increasing demand for sushi restaurants are highly in traction in the developing countries such as Japan, South Korea, China and other countries. Japan is well known for its unique culture and traditions, many of which are still being preserved and practiced today and the preparation of sushi, perhaps Japan’s most iconic and popular dish, respected worldwide for its simple yet technical preparation. A sushi chef in Japan entails a very strict and lengthy process, and is nearly always available to men only and respecting sushi restaurant would ever allow an inexperienced hire to dive right into handling the food along with that laborious training process to become a respected sushi chef in Japan usually takes around ten years. Despite the lack of scientific accuracy supporting such claims, resistance towards female sushi chefs persists and the belief that women have higher body temperatures, their hands are not suited for making sushi. All these factors are propelling the growth of the market in APAC region.
Competitive Landscape:
There are several established participants in the industry and local manufacturers; hence, the market is fragmented. Some major key players are Feng Sushi, FOOD and LIFE COMPANIES Ltd., Hamazushi Co., Ltd., Innovative Dining Group, Kappa Create Co., Ltd., KURA SUSHI USA., Maxim’s Caterers Limited., Peace Dining Corporation, Sakae Holdings Ltd., Wasabi Sushi., FOOD & LIFE COMPANIES Ltd., Genki Sushi Singapore Pte Ltd., Global Kitchen, Pisces Sushi Bistro, SUSHI BAR, Sushi Seki, Hinata, FUJI SUSHI, Sushi Hashiri, and SUSHI-SAN. Some of the major key players invested in expanding their business. For instance, in July 2021, Bento by EN has started operating their outlets in munirka and udyog vihar with nutritious flavors and rapidly planning to expand throughout the world to deliver the essence of their Japanese cuisines as berco’s chain of Restaurants collaborates with Japanese Food Brand to launch in India by the name of ’Bento by EN’ in Delhi and Gurgaon. These are governed by the food ministry and have sterile equipment and kitchens as bento by EN offers a diverse selection of traditional Japanese cuisines, which encompasses all of the country’s traditional food items while adhering to all of the major Covid-19 criteria. In July 2018, sushiology offers ready-made and made-to-order sushi and sashimi at its flagship bond street site and a new high-quality take-away sushi restaurant is launching in central london next month, with brand and interiors created with award-winning studio, avocado sweets.
COVID-19 Impact: Negative impact on the global sushi restaurant market
During the COVID-19 pandemic, most people worked from home, and due to government restrictions, hotels and restaurants were closed. Some of the other reasons which led to decrease in sales of sushi restaurant food during the pandemic are the high dependence on self-made food due to the fear of COVID-19 virus and lockdown which forced people not to move out of their houses. Consumers turned to online food preferences for sushi food which led to the closure of the restaurants. However, there was an increasing demand for ready-to-cook sushi packaged food during the pandemic. There is a boost to the sushi resturants globally post the COVID-19 pandemic which is anticipated to grow further in the forecast period.
The global sushi restaurant market report would provide an access to approximately 53 market data tables, 40 figures and 170 pages