Market Overview
Online Laundry Services Market was valued at USD XX million in 2021. It is forecasted to reach USD XX million by 2029, growing at a CAGR of 28.52% during the forecast period (2022-2029).
The global online laundry service market is expected to grow in the forecast period due to increased demand for convenient laundry. Consumer behavior is one of the most recent changes that has made traditional laundry become an on-demand service. Customers have been completely satisfied with the plan. Customers require an easy-to-use service that enables immediate booking, pick-up, delivery to their door, and update monitoring. Entrepreneurs require more staff members. The marketplace and on-site business methods are recommended. Startups without their equipment can use the market. Through a platform, users may connect to different washing providers. The marketplace provider does the transaction processing. All these online services are boosting the market.
Market Dynamics: The global market is being driven by the availability of laundromat services on smartphone applications
Online demand for laundry services has increased due to laundromat services becoming available on smartphone applications. People are increasingly choosing on-demand services that can be quickly scheduled via smartphones due to the convenience of juggling a demanding work-life balance. Significant rivals in the U.K. market are working faster to develop mobile laundry applications with various features. This smartphone application is expected to increase the market for automated laundromat services in the forecast period
On the other hand, the market for natural laundry products is expected to expand due to the rising prevalence of skin allergies. A condition known as contact dermatitis, which manifests as a red, itchy rash that can spread to areas like the armpits and groin, is brought on by toxic laundry detergents. When someone is exposed to laundry detergent once or more, they may initially become sensitive to it. Through cutting-edge laundry equipment, customers also reduce the water used for cleaning and washing their clothes.
However, the limitations hamper market expansion, including the high cost, stringent environmental safety regulations and policies, and the lack of expertise required to run the modified online laundry services. Lack of skilled labor and low-profit margins present challenges, and it is important to identify a long-term customer base willing to pay a higher price. When there is a high risk-to-reward ratio, consumer dissatisfaction, and a lack of customer loyalty, real estate is optimized in those areas where logistics costs should be lower than real estate costs.
Market Segmentation: Laundry care segment accounted for the highest share in online laundry services market
During the forecast period, the Laundry Care segment is anticipated to hold the largest market share. The causes of the shifting trends toward clean homes and clothes as well as the rising trend of good health among consumers can be attributed. The Environmental Protection Agency (EPA) Water Sense Label laundry service, for example, uses 20% less water as a result of growing environmental concerns. The increased preference for cold washing requires the use of powerful detergents and low temperatures.
On the other hand, residential Segment will gain a sizable amount of market share during the anticipated time frame. Online on-demand laundry services have become increasingly popular among residential users. The market is expanding as a result of quick urbanization, shifting lifestyles, an increase in the number of workers, and new developments in online laundry services. Additionally, the number of companies providing online on-demand laundry services is growing, primarily in North America and Europe, which is in turn accelerating the market’s expansion.
Geographical Penetration: North America is the dominating region during the forecast period
North America is projected to be the dominating region because the demand for laundry services has increased due to the region’s expanding population of health-conscious consumers. Consumer demand for cleaning supplies is growing, especially in developed nations. Consumer spending on laundry care is anticipated to rise in the United States. The rise in single-person households, the acceleration of urbanization, and the expansion of industries like hospitality and healthcare have all fueled an increase in demand for laundry services. Some major key players, such as CLEANLY, DhobiLite, FlyCleaners,, and Laundrapp Ltd, were actively working in the North American region to increase online laundry services. These key players actively launched new regional products and expanded their business.
On the other hand, Asia Pacific is predicted to experience the fastest CAGR with XX% during the forecast period due to its dense population. Demand for online services is fueled in India by hectic work schedules, rising female labor force participation, and the adoption of convenient laundry care. Furthermore, it is anticipated that rising nuclear families and rising disposable income will support market expansion. The country’s market is also anticipated to experience significant growth over the next few years due to the abundance of washing machine and laundry product producers.
Competitive Landscape:
There are several established participants in the industry and local manufacturers; hence, the market is fragmented. Some major key players are The Laundrywalla, PML Solutions Pvt. Ltd., Mulberrys Garment Care, Wassup-On-Demand, ZIP JET, Laundrapp Ltd,, FlyCleaners, DhobiLite and CLEANLY. To maintain market share, competitors are diversifying the services they offer. For instance, in May 2022, Laundrapp’s complete acquisition by Laundryheap was announced. Laundryheap has increased the number of its regional locations in the U.K. with this acquisition. The purchase of Laundrapp is a testament to the adaptability of its business model and the persistent market need for dependable, high-quality on-demand laundry services. In another instance, Henkel announced in January 2022 that it would combine its Laundry & Home Care and Beauty Care business units to form a new "Consumer Brands" business unit. Furthermore, on 8th August 2022, ihateironing, an on-demand dry cleaning and laundry delivery service in the U.K., announced that it had reached 100k customers. For instance, Girbau, S.A., in April 2019, launched a washing machine with an 85kg capacity. The product can remove moisture and cut drying time in half by reaching high extract speeds of up to 405 G-force.
COVID-19 Impact: Negative impact on the global online laundry services market
Every industry remained shut down during the COVID-19 outbreak to stop the spread of coronavirus infections. The online laundry service sector is, therefore, not an exception. Most laundry clothes came from the residential sector, and consumers worldwide stayed confined. Because consumers were more concerned with their health and hygiene at the time, this caused the industry to decline. Hotels and parlors also remained closed for a while, which negatively affected the market’s expansion.
However, after the lockdown, the top players in the online on-demand laundry service market are increasingly launching new products, expanding their strategic geographic reach, collaborating, and forming partnerships, significantly boosting the market’s overall growth. The demand for online laundry services is anticipated to increase due to rising internet penetration rates, rising smartphone usage, and the introduction of mobile apps. In addition, the market for laundry services will benefit from developing smart laundry technologies, which can boost operational efficiency and lower customer service costs.
The global online laundry services market report would provide an access to approximately 61 market data tables, 57 figures and 170 pages