Digestive Health Drinks Food Market was valued at USD YY million in 2021. It is forecasted to reach USD YY million by 2029, growing at a CAGR of 8.01% during the forecast period (2022-2029)
Digestive health drinks and food are products that help to counteract the effects of an overburdened digestive tract. According to U.S. Department of Health and Human Services, digestive diseases are increasing compare to the last five years so manufactures introduced digestive drinks and food in the market, as these prevent digestive problems such as indigestion, bloating and gas, gallstones, peptic, and ulcer diseases. Digestive health drinks utilize natural and active ingredients such as vitamin B12, protease, amylase, lactase, pepsin, and potassium, which are essential for the health of the human digestive system.
Market Dynamics: Increasing preference for healthier diets fuels the market growth
One of the main factors influencing its popularity among consumers and manufacturers is the growing consumer awareness of the health benefits and convenience linked to the consumption of digestive health drinks and food. The rising incidence of digestive health problems such as bloating, constipation, heartburn, and weight gain or loss are fueling the market growth. Moreover, people are taking a prevention rather than cure approach to their health and wellness. For instance, in continuing efforts to promote healthy eating habits among people, one of India’s top producers of baked goods, Bonn Group, has introduced Americana Premium Digestive high fibre biscuits. This product is certified by health experts and nutritionists. People are very picky about what they eat because of the coronavirus pandemic and do not want to make any compromises.
On the other hand, the strict government regulations governing prebiotics and probiotic regulatory standards, as well as the numerous approvals and trials that producers must undergo before releasing a product on the market, are some examples of market restraints. According to a 1994 law on dietary supplement health and education, a company is in charge of determining whether or not a supplement is secure. Since most digestive health products and supplements don’t necessarily fall under the medicine schedules of many countries, obtaining the necessary permissions becomes comparatively difficult. Many digestive health products are still not properly categorized, particularly in developing countries. Moreover, the less widespread use of digestive health beverages among the people hampers the market growth. In addition to that excess of taking digestive food leads to vomiting and diarrhea which also hampers the market growth
Market Segmentation: Probiotics segment accounted for the highest share in global digestive health drinks and food market
Probiotics segment accounted for YY% of the market revenue share in 2021. Due to the widespread availability of probiotic digestive shots, kefirs, drinkable yoghurts, and other technological developments in probiotic products, the probiotics segment had the largest market share. The market for digestive health drinks is expanding as a result of the rising demand for different food enzymes like pepsin, amylase, and protease in health drinks. For instance, the first ready-to-serve prebiotic milkshake in India has been released by the food and nutrition company Lil’ Goodness, called Prebiotic Break Shake. This Prebiotic Break Shake is offered in two well-liked flavors: vanilla and chocolate. It contains the goodness of natural milk proteins, oats, natural prebiotic fibers, and 40% less added sugar. On the other hand, with the introduction of its Your Prebiotiq line, Slovenia-based PharmaLinea enters the steadily expanding gut health market, making the conscious decision to concentrate on premium prebiotics rather than probiotics. Hence with the increase in the new product launches the demand for global digestive health drinks and food market also rises.
Geographical Penetration: North America is the dominating region during the forecast period
North America is projected to be the dominating region due to the increasing demand for digestive health drinks Customers are searching for beverages that offer a variety of advantages. Drinks for digestive health have active ingredients that break down food particles quickly and prevent constipation. Consumers have been drawn to digestive health products by the gradual rise in baby boomers experiencing digestive issues and the influence of social media on the category. But barriers to further development include strict rules for health claims, achieving return on investment (ROI) for premium formulations, and developing new delivery methods. Although the market will experience new opportunities during the forecast period as consumer interest rises and the region’s population ages. The high prevalence of obesity, the abundance of specialty health products, real-time product delivery, as well as developments and technological advancements in health products supported by the regional government, will present lucrative opportunities for market expansion.
There are several established participants in the industry and local manufacturers; hence, the market is fragmented. Some major key players are General Mills Inc., Danone, Lifeway foods, Danisco, Clover Industries, DuPont de Nemours Inc, Arla Foods Inc, Nestle SA, Yakult Honsha Pvt Ltd, and, Probi AB among others. Key business tactics used by participants in the global market for digestive health drinks include product launches, mergers and acquisitions, joint ventures, and geographic expansion. For instance, on 06th July 2021 General Mills Inc., acquired Tyson Foods to expand their business and to introduce new products with flavors and health benefits. The demand for healthy drinks is anticipated to increase as consumers become more aware of the advantages of including probiotic drinks to prevent gastrointestinal conditions like constipation. Keeping health benefits in the view, on 10th August 2022, A new Immune Support product line has been introduced by the probiotic beverage and supplement company GoodBelly Probiotics. The drinks are available in three flavors: pineapple, passionfruit, and citrus guava. Lipase, amylases, and lactase are a few of the digestive health products’ enzymes that help maintain healthy levels of stomach acid and enhance digestion.
COVID-19 Impact: Positive impact on the global digestive health food and drinks market
During the COVID-19 pandemic, most people worked from home, and started taking care of the family and individual. Major companies like General Mills Inc., Danone, Lifeway foods, Danisco and Clover Industries started launching new products with health benefits. According to a global multinational study, more than 4 in 10 consumers have increased their purchases of functional foods, beverages, since the start of the pandemic. To improve the immune power people habituated to probiotic drinks as a result there is a boom in the sales. For instance, 21st July 2021 Yoi, a new plant-based food and beverage company, has debuted in independent grocers in the Bay Area with its one-of-a-kind Probiotic Nut and Seed milks and increased doubled the company’s sales due to pandemic fear.
The global digestive health drinks and food market report would provide an access to approximately 61 market data tables, 57 figures and 170 pages