Further retail demand for muesli and granola, children’s breakfast cereals, and hot cereals in 2022 is being driven by the full reopening of the local economy and consumers returning to in-person working and learning in schools, making these types of cereals popular options for a convenient and filling breakfast option for the day ahead. Nevertheless, demand is also being driven by employees still working from home as part of hybrid arrangements; hot cereals includes oats which can be prepared h...

Euromonitor International’s Breakfast Cereals in Singapore report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


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* Get a detailed picture of the Breakfast Cereals market;
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* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.