The global air freshener market size reached US$ 12.1 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 15.0 Billion by 2027, exhibiting a growth rate (CAGR) of 3.6% during 2022-2027.

An air freshener is utilized to impart an aroma into space or mask unpleasant odor in homes and commercial interiors, such as foyers, restrooms, hallways, and vestibules. It also finds application in automobiles, public arenas, and large interior spaces, such as medical facilities, hotel lobbies. It consists of adsorbents, oxidizers, surfactants, disinfectants, preservatives, aerosol propellants, and solvents like mineral oil. Besides this, it includes a scented air system that delivers fragrance throughout an indoor space by connecting a fragrance diffuser to the heating, ventilation, and air conditioning (HVAC) system. Presently, it is available in numerous variants, including oils, gels, sprays, liquids, solids, beads, scented candles, hanging disks, plug-ins, electric fans, cleaning systems, and mist dispensers.

Air Freshener Market Trends:
A significant rise in the construction of luxury homes on account of rapid urbanization and improving income levels represents one of the key factors impelling the market growth. Moreover, air fresheners are used in care facilities, such as homeless shelters, detention centers, elder care, and childcare. Due to the rising rate of poverty, unemployment, and lack of affordable housing, governing agencies of several countries are focusing on increasing the number of care facilities, which, in turn, is impelling the market growth. Apart from this, the growing emphasis on indoor air quality is promoting the adoption of air fresheners in indoor built environments of commercial buildings, including offices, hospitals, theaters, stores, hotels, restaurants, health clubs, and schools. Additionally, the rising use of transportation facilities is driving the demand for air fresheners in airplanes, airports, cars, taxis, buses, and trains. Furthermore, with advances in packaging and dispersing technology, next-generation products are being developed by leading players, which is creating a positive market outlook.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global air freshener market report, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on product type, application and distribution channel.

Breakup by Product Type:

Electric Air Fresheners
Gels Air Fresheners
Candles Air Fresheners

Breakup by Application:


Breakup by Distribution Channel:

Supermarkets and Hypermarkets
Convenience Stores
Specialty Stores

Breakup by Region:

North America
United States
South Korea
United Kingdom
Latin America
Middle East and Africa

Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being California Scents (Energizer Holdings Inc), Church & Dwight Inc., Farcent Enterprise Co. Ltd., Godrej Consumer Products Limited (The Godrej Group), Henkel AG & Co. KGaA, Kobayashi Pharmaceutical Co. Ltd., Newell Brands, Procter & Gamble, Reckitt Benckiser Group plc. and S. C. Johnson & Son Inc.

Key questions answered in this report:
How has the global air freshener market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global air freshener market?
What are the key regional markets?
What is the breakup of the market based on the product type?
What is the breakup of the market based on the application?
What is the breakup of the market based on the distribution channel?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global air freshener market and who are the key players?
What is the degree of competition in the industry?