Non-Alcoholic Beer Market share is anticipated to surge exponentially through 2032 propelled by new product developments and consumer-focused marketing strategies by beverage companies. In 2020, Budweiser unveiled its 1st non-alcohol beer, Budweiser Zero. As reports suggest, the 50-calorie beverage offers the same refreshing, full-flavored taste as its alcoholic beverages with zero-percent ABV.

The industry growth is likely to be challenged by higher production costs and retail prices, leaving companies with stagnant non-alcoholic beer sales.

Overall, non-alcoholic beer market is bifurcated in terms of product, material, technology, sales channel, and regional landscape.

Based on the product, the low alcohol beer segment is slated to amass notable gains over 2023-2032. The growth can be attributed to the rapid demand for high-quality low alcohol beers and changing consumer perceptions on nutrition. Moreover, favorable government regulations to promote sustainable drinking measures and initiatives to reduce drunk driving cases would further boost the market outlook.

Considering the material, the enzymes segment is slated to depict more than 5% CAGR during 2023-2032. The growing consumption of mild beer is complementing the improved demand for enzymes given its use in low carbohydrate beer. An upsurge in material demand in the industry can also be credited to the fundamental merits of increased juice extraction from raw materials to obtain a high-quality product.

The revenue share of restricted fermentation technology segment, across the non-alcoholic beer market, is projected to expand appreciably owing to its elevating use by brewers for removing alcoholic contents. The technology demand is further driven by its better retention of aroma compounds particularly heat-sensitive content at low-temperature processing.

Rising non-alcoholic beer sales across convenience stores would present lucrative opportunities for market players through 2032. The segment is predicted to account for more than $5 billion gains by 2032. Expanding urbanization and increasing infrastructure developments are accelerating the proliferation of convenience stores in urban and semi-urban areas, thus positively influencing the market curve.

Regionally, the Middle East and Africa non-alcoholic beer market would grow significantly over the foreseeable time. The growth is attributable to the increasing consumption of non-alcoholic beverages by youth, propelled by surging awareness of such products. Central governments are as well taking up efforts to enhance awareness about the consequences of consuming alcoholic drinks owing to cultural reasons. Novel product launches by leading market players in the region is as well augmenting the regional market share.

The competitive landscape of non-alcoholic beer industry is highly fragmented. Major players such as Bernard Brewery, Anheuser-Busch InBev, Bravus Brewing Company, Heineken N.V, Behnoush Iran Company, and Big Drop Brewing Co, amongst others, are engaged in strategic measures to gain a competitive advantage in the overall marketplace.