The global menstrual hygiene management market is slated to record sizeable growth by 2030. Menstrual hygiene is vital to ensure women’s health and overall well-being. According to World Bank data, nearly 500 million women lack access to items that ensure menstrual hygiene management (MHM). Driven by growing awareness regarding menstrual hygiene, many feminine care brands have introduced new and more efficient products that meet user requirements.
A surge in menstrual disorders and infections is likely to accelerate the demand for feminine hygiene products. Various government authorities across the globe are implementing favorable policies to address the availability and affordability of these products.
Meanwhile, leading manufacturers are focusing on novel technologies that can ensure sustainable production, use, and disposal of menstrual hygiene products. For instance, in January 2021, Diva International in partnership with TerraCycle launched DivaRecycles, the first free national menstrual cup recycling program.
The menstrual hygiene management market is segregated into product, usability, distribution channel, and region.
Based on product, the industry is classified into menstrual cups, menstrual underwear, tampons, panty liners, and sanitary pads. The market share from the menstrual cups segment is anticipated to surpass USD 430 million by 2030. Menstrual cups offer a wide range of benefits such as reusability and longer usability for up to 12 hours.
Menstrual cups are available in a range of different sizes and colors and are inexpensive as compared to other feminine hygiene products as it is only a one-time purchase. They also are better in terms of hygiene as they maintain vaginal pH and avoid any rash or undesired changes.
In terms of usability, the market is divided into disposable and reusable products. Among these, the disposable segment held 80% share of the menstrual hygiene management industry in 2021. Disposable menstrual hygiene products continue to remain significant among females since they are easily available and convenient. They also have a relatively cheaper upfront cost, unlike reusable products.
With respect to distribution channel, the industry is categorized into retail pharmacy, hospital pharmacy, supermarket/hypermarket, e-commerce channels, and brick-and-mortar. A surge in patient footfall due to rising incidences of menstrual disorders will accelerate product adoption from hospital pharmacy stores. Polycystic ovarian disorder (PCOD) is a common menstrual health issue that affects 10% of the global female population.
Latin America menstrual hygiene management market size is projected to expand at over 3.5% CAGR between 2022-2030. Escalating population in LATAM countries along with growing medical tourism sector will complement industry expansion across the region. Countries like Mexico and Brazil are witnessing significant investments aimed at boosting medical tourism.
For instance, in September 2022, the Center for Medical Tourism Research (CMTR) of the University of the Incarnate World (UIW) announced a partnership with the Mexican Government. The collaboration will focus on existing and future health tourism clusters and attract a larger herd of tourists to boost medical tourism in Mexico.