The global breakfast cereals market size reached US$ 95.54 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 124.92 Billion by 2027, exhibiting a growth rate (CAGR) of 4.40% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Breakfast cereals are made from processed grains that are often consumed with milk, cream, curd, or sweetened with fresh fruits, syrups, or sugar. They commonly consist of wheat, rye, sorghum, rice, oats, maize, barley, millet, quinoa, and corn. Breakfast cereals are available in ready-to-eat (RTE) and ready-to-cook variants. They are rich in vitamins, proteins, carbohydrates, iron, magnesium, and dietary fibers. Breakfast cereals help prevent constipation, colon disorders, cancer, and high blood sugar levels. They also reduce the risk of obesity, type 2 diabetes, and cardiovascular diseases (CVDs).

Breakfast Cereals Market Trends:
The rising health consciousness among the masses is one of the key factors driving the growth of the market. In line with this, the increasing consumer inclination to add high-fiber and protein food to the regular diet, especially breakfast, to maintain their health and build immunity is propelling the market growth. Additionally, the widespread adoption of packaged breakfast cereals due to their higher nutritional content and busy lifestyles and hectic schedules is acting as another growth-inducing factor. Apart from this, the introduction of exotic and healthy breakfast cereals, such as oats, flax seeds, and chia seeds, is proving an impetus to the market growth. Moreover, the launch of gluten-free, keto-friendly, and organic breakfast cereals due to the growing incidence of celiac diseases and the rising lactose intolerant population is positively influencing the market growth. Furthermore, the outbreak of COVID-19 disease and imposed lockdowns prompted an increase in at-home hot breakfasts, such as muesli, granola, wheat bran, and porridge, which, in turn, favored the market growth. Other factors, including the rising expenditure capacities of consumers, easy product availability across e-commerce platforms, rising western influence on culinary practices, and increasing working population, are anticipated to drive the market growth.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global breakfast cereals market report, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on type, nature and distribution channel.

Breakup by Type:

Hot Cereals

Breakup by Nature:


Breakup by Distribution Channel:

Supermarkets and Hypermarkets
Specialty Stores
Online Stores

Breakup by Region:

North America
United States
South Korea
United Kingdom
Latin America
Middle East and Africa

Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Bob’s Red Mill Natural Foods, Calbee Inc., Carman’s Fine Foods, Freedom Foods Group, General Mills Inc., Kellogg Co., Marico Ltd, Migros, Nestl? S.A and Post Holdings Inc.

Key questions answered in this report:
How has the global breakfast cereals market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global breakfast cereals market?
What are the key regional markets?
What is the breakup of the market based on the type?
What is the breakup of the market based on the nature?
What is the breakup of the market based on the distribution channel?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global breakfast cereals market and who are the key players?
What is the degree of competition in the industry?