Its not just paternity testing anymore!  Maternity testing, Grandparent testing. Sibling testing.  Infidelity testing?  Who knew?  It’s all up for grabs in this new growth industry.  Direct to Consumer genetic testing is driving the need for legally recognized relationship testing.  Suppliers can benefit from non mainstream demand as well.  DNA testing is crossing the chasm and moving into everyday life.
Like any service the key is reaching the customer when they are in need.  Find out all about the opportunities and pitfalls in this developing industry.
This is a complex area, but this readable report will bring the entire management team up to speed, on both the technology and the opportunity.  The technology is moving fast.  It is coming out of the lab and onto the desktop as genetics crosses the chasm into mainstream commerce.