Key Findings
The Sweden skin care market is projected to register a CAGR of 4.17% during the forecast period, 2022-2028. The market growth factors include the rising adoption of skin care among men and the increasing awareness regarding health and hygiene.

Market Insights
Sweden is accommodative of men using cosmetics compared to other countries. The skin care market growth in Sweden is majorly attributed to the growing interest in fitness and grooming. Also, the home skin care trend has resulted in premium skin care companies being challenged by fast-moving domestic firms. This is evaluated to blur the lines between luxury and mainstream brands. At the same time, the increasing priority of dermo-cosmetics offers established players a competitive advantage, given they leverage their status and access to physical distribution networks and pharmacies to build credibility and cater to consumers.
Furthermore, e-commerce is becoming increasingly significant, placing pricing pressure on rival retail models. Also, the dermo-cosmetics trend can cause value growth and turnover rates to drop considerably. In addition, fashion specialized shops and department stores are expected to face increased competition from alternative channels enabling alterations in consumer perception. Such developments drive market growth in Sweden. However, the market growth is restrained by stringent government regulations.

Competitive Insights
Some of the leading market players include Beiersdorf AB, Body Shop Svenska AB, Unilever Sverige AB, etc.
Our report offerings include:

  • Explore key findings of the overall market
  • Strategic breakdown of market dynamics (Drivers, Restraints, Opportunities, Challenges)
  • Market forecasts for a minimum of 9 years, along with 3 years of historical data for all segments, sub-segments, and regions
  • Market Segmentation caters to a thorough assessment of key segments with their market estimations
  • Geographical Analysis: Assessments of the mentioned regions and country-level segments with their market share
  • Key analytics: Porter’s Five Forces Analysis, Vendor Landscape, Opportunity Matrix, Key Buying Criteria, etc.
  • Competitive landscape is the theoretical explanation of the key companies based on factors, market share, etc.
  • Company profiling: A detailed company overview, product/services offered, SCOT analysis, and recent strategic developments