The global lipstick market size reached US$ 8.1 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 11.5 Billion by 2027, exhibiting a growth rate (CAGR) of 5.97% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Lipstick is a cosmetic product that is used to color the lips and contains oils, pigments, waxes and emollients. It is widely used for enhancing the texture of lips and providing a radiant look to the overall facial appearance. It is manufactured in a multi-stage process that begins with melting and mixing various ingredients, shaping them into tubular molds and then packaging the final product. Nowadays, lipsticks are also being enriched with vitamin E, glycerin and coconut oil to maintain healthy lips. They also act as a lip balm that provides both hydration and color to the lips. They are often worn by both men and women and are among the most commonly used makeup products across the globe.

Growing urbanization coupled with increasing working women base across the globe is the key factor driving the growth of the market. The demand for lipsticks has grown substantially among women owing to their escalating purchasing power along with the growing consciousness about physical appearance. Furthermore, e-commerce platforms have brought massive changes to the beauty industry by providing consumers with a well-designed and immersive shopping experience. Attractive price concession along with easy accessibility offered by online retailers has also resulted in increasing product demand. Additionally, aggressive promotional activities by leading brands and established manufacturers on popular social media sites such as Facebook and Instagram are also contributing to burgeoning product demand. Moreover, owing to growing health-consciousness, consumers are increasingly opting for organic and lead-free lipsticks. Other factors such as product premiumization along with the introduction of lipsticks with customizable shades and personalized applicators are also fueling the market growth further.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global lipstick market report, along with forecasts at the global and regional level from 2022-2027. Our report has categorized the market based on product type, colour, applicator, age group, gender and distribution channel.

Breakup by Product Type:


Breakup by Colour:


Breakup by Applicator:

Lipstick Cream
Lipstick Palette
Lipstick Pencil
Lipstick Tube/Stick
Liquid Lipstick

Breakup by Age Group:

Under 18
Above 50

Breakup by Gender:


Breakup by Distribution Channel:

Departmental/Grocery Stores
Multi Branded Retail Stores
Supermarkets and Hypermarkets
Exclusive Retail Stores
Online Channels

Breakup by Region:

North America
Asia Pacific
Middle East and Africa
Latin America

Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being L’Or?al SA, Procter & Gamble (P&G) Company, Avon Products, Inc., Shiseido Company, Limited, LVMH Mo?t Hennessy – Louis Vuitton SE, Estee Lauder Companies Inc., Oriflame Holding AG, Revlon, Inc., Markwins Beauty Brands, Inc., Stargazer Products, Coty Inc., The Clorox Company, DHC Corporation, Johnson& Johnson, Chanel S.A., Inglot Cosmetics, Unilever Group and Rohto Pharmaceutical Co., Ltd. etc.

Key questions answered in this report:
How has the global lipstick market performed so far and how will it perform in the coming years?
What are the key regional markets in the global lipstick industry?
What has been the impact of COVID-19 on the global lipstick industry?
What is the breakup of the market based on the product type?
What is the breakup of the market based on the colour?
What is the breakup of the market based on the applicator?
What is the breakup of the market based on the age group?
What is the breakup of the market based on the gender?
What is the breakup of the market based on the distribution channel?
What are the various stages in the value chain of the global lipstick industry?
What are the key driving factors and challenges in the global lipstick industry?
What is the structure of the global lipstick industry and who are the key players?
What is the degree of competition in the global lipstick industry?
What are the profit margins in the lipstick industry?