Air fresheners are pervasive within indoor built environments, such as workplaces, schools, housing, transportation, hotels, hospitals, care facilities, and a range of private and public buildings. These products are designed to impart an aroma to the air environment or to mask odors, with the intent of creating a pleasing indoor space. According to Gen Consulting Company, the air freshener market in Brazil is set to achieve an incremental growth of USD 49 million, acelerating at a CAGR of almost 5.3% during the forecast period 2022-2028. Rising demand for air care and increase in concerns over indoor air quality have led to a high demand for air fresheners worldwide. The demand is further fueled by the rapid growth in car sales, surge in number of pet ownerships, and increase in consumers’ willingness to use premium air fresheners.

This industry report offers market estimates of the Brazil market, followed by a detailed analysis of the product type. The Brazil market data on air freshener can be segmented by product type: aerosols, car, plug in/electric, scented candles/burners, slow release, others. Among these, the aerosols segment was accounted for the highest revenue generator in 2021.

The competitive landscape of the market is highly consolidated and dominated by key players such as S.C. Johnson & Son Inc., Reckitt Benckiser Group plc.

The data-centric report focuses on market trends, status and outlook for segments. With comprehensive coverage of the market across different market segments, the report is a valuable asset for the existing players, new entrants and the future investors.


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