The global protein powder market is projected to witness a lucrative growth rate in the forthcoming years due to increasing inclusion of animal sourced protein ingredients, increasing demand for functional food products, increasing vegan population, and growing demand for animal-based protein powder such as fish protein, egg protein among others.

Protein powder is known to be a very popular nutritional supplement and is an important macronutrient that aids build muscle, make hormones and enzymes, and help in building repair tissues. Consumption of protein powder is also known to aid individuals tone their muscles and help in weight loss.

The global protein powder market is segmented in terms of source, application, distribution channel, and regional landscape.

With respect to source, the protein powder market is categorized into animal-based and plant-based. The plant-based is further classified into pea, rice, hemp, spirulina, soy, and others. By source, hemp segment is likely to witness strong growth and is expected to expand with a healthy CAGR of more than 7.4% over the forecast time period. This type of protein is considered a well-digested plant protein source.

By rice segment, protein powder market is likely to witness a stable growth, reaching a valuation of $994 million by the end of 2027. Meanwhile, pea segment is gaining traction and is expected to witness a respectable CAGR of more than 9.8% over the forthcoming time period owing to increasing vegan population. The others segment is anticipated to grow at a substantial rate, hitting a $98 million mark by the end of 2027.

Animal-based segment is further segmented into insect, fish, egg, casein, and whey. Among these, the egg animal-based segment is likely to surpass a valuation of $8880 million by the end of the analysis timeframe owing to the numerous health benefits associated with egg source protein powder. It provides all the nine important amino acids that cannot be produced by the human body. In fact, egg-based protein powder can be a best option for those who have dairy allergies.

Fish segment will witness a lucrative CAGR of over 5.4% through the forthcoming time period owing to increasing product penetration of fish sourced protein powder.

In terms of application, the overall protein powder market is bifurcated into animal nutrition supplement and human nutrition supplement. Animal nutrition supplement is further classified into equine, aquaculture, cattle, swine, poultry, and others.

By swine segment market is expected to grow at a robust rate by 2027, hitting a valuation of $3,095 million due to rising consumption of pork meat and nutritional value associated with them. Equine segment is anticipated to witness a respectable CAGR of over 6.2% through the forecast time period. The other segment is expected to surpass a robust valuation of $460 million by the end of 2027.

Based on distribution channel, the market is classified into nutrition & health food store, drugstore, online, supermarket/hypermarket, and others. Protein powder market from drug store segment is anticipated to gain robust traction, clocking in a CAGR of more than 4.7% over the forecast timeframe. The others segment is also expected to see a boost in its market growth and reach a valuation of over $2,484 million by the end of the analysis timeline.

From a regional frame of reference, LATAM is expected to witness steady growth, recording a CAGR of 6.9% over the forecast time period owing to increasing demand for functional food products by millennials.

Meanwhile, protein powder market in Middle East & Africa may witness a healthy CAGR 4.6% over the forthcoming time period due to increasing inclusion of animal sourced protein ingredients.