The vinyl acetate monomer (VAM) market is expected to grow at a rapid pace up to 2028 owing to increasing demand for emulsions and adhesives across the packaging and construction sectors. In addition, the surging usage of VAM in electronics applications is also likely to propel industry progress over the forecast period.

Several market players are addressing the global shift towards sustainable formulation, packaging, and manufacturing with innovative chemical compounds that can mimic the same characteristics as that of generic polymers, which has improved the product landscape of the vinyl acetate monomer (VAM) market. For instance, in May 2022, the Dow Chemical Company, a key firm in the chemicals space, launched an innovative, sustainable, and high-performance polyolefin elastomer, the ENGAGE REN. The new product by DOW intends to help the footwear industry lower its carbon footprint and develop more environment-friendly products.

Similarly, in March 2022, LyondellBasell, a leading plastics, chemicals, and refining company, introduced a groundbreaking cosmetic packaging technology jointly with L'OCCITANE en Provence and Alb?(C)a Tubes. The innovative range of cosmetic caps and tubes are designed by Alb?(C)a Tubes using the CirculenRevive polymers from LyondellBasell.

The global vinyl acetate monomer (VAM) market has been classified based on application, end-user industry, and region. By application, the industry has been bifurcated into ethylene-vinyl acetate (EVA), polyvinyl acetate (PVA), vinyl acetate ethylene (VAE), polyvinyl alcohol (PVOH), ethylene-vinyl alcohol (EVOH), and others. The vinyl acetate ethylene (VAE) segment is estimated to incur around $1.4 billion in revenue by 2028 due to the increasing use of VAE in the footwear industry.

Driven by soaring demand for ethylene-vinyl alcohol (EVOH) in the manufacturing of shower curtains and footwear, the EVOH segment is poised to observe strong growth from 2022 to 2028. The others application segment is primed to exceed a valuation of $565 million by 2028.

With respect to end-user industry, the vinyl acetate monomer (VAM) market has been segmented into textile, packaging, construction, cosmetic, and others. The textile segment is projected to exhibit a CAGR of around 5% through the study timeline. Greater penetration of VAM-based products in the textile industry for wrap sizing, a common practice of coating textiles that helps reduce the risk of breakage during weaving, is calculated to impel segmental progress. The others end-user industry segment is expected to reach a valuation of approximately $170 million by 2028.

From the regional perspective, the Latin America vinyl acetate monomer (VAM) market is set to showcase lucrative growth at a CAGR of above 4.6% over the assessment period. Meanwhile, the Middle East & Africa vinyl acetate monomer (VAM) industry is forecast to surpass $565 million in revenue by 2028 on account of the growing construction sector across the MEA region.