The mHealth market is likely to register tremendous gains by 2027 owing to growing penetration of smartphones, rising product use among geriatric patients, increasing integration of cloud-based services in hospitals, and escalating cases of patients infected with COVID-19 and other ailments.

mHealth or mobile health is known as the practice of medicine as well as public health that is supported by mobile devices like tablets, mobile phones, personal digital assistants, and wireless infrastructure.

Mobile health mainly focuses on getting information immediately to track diseases, diagnose illness as well as to provide information to the public specially in developing countries. mHealth is particularly important in remote places where doctors as well as nurses might not be present to provide treatment.

The mHealth market is segmented in terms of platform, application, end-user, and regional landscape.

Based on platform, the market for mHealth is divided into wearable devices and mobile apps. Among these, the mobile apps segment was valued at more than $13 billion in 2020 and is likely to expand at a CAGR of 31.9% throughout the review period. Growing adoption of mHealth apps among geriatric patients to manage their treatments in order to curb the expenses will aid the segmental growth.

With respect to application, the mHealth market is classified into remote monitoring, remote data collection, disease and epidemic outbreak tracking, diagnostics and treatment, education and awareness, communication and training, and others. Disease and epidemic outbreak tracing segment was valued at more than $8 billion in 2020 and is likely to witness a decent CAGR of over 31.3% through the forecast time. This growth is ascribed to the increasing cases of patients infected with COVID-19 and other viral infections.

The first COVID-19-related apps that were developed and broadly publicized were mainly contact tracing apps, which were formed to basically notify users if they had crossed paths with another person infected with the virus. The very first national app was developed in Singapore, which utilized Bluetooth-based technology for contact tracing.

In terms of end-user, the overall market is categorized into tech companies, government, biopharmaceutical companies, pharmacies, research centers, insurance companies, patients, and physicians. In 2020, the physicians segment was valued at around $16 billion and is forecasted to progress at rapid pace over the projected period. The segment is poised to grow at a CAGR of 30.2% over the assessment time period due to increasing adoption rate of cloud-based services in hospitals and other healthcare settings.

From a regional frame of reference, Middle East & Africa mHealth market was valued at more than $5 billion in 2020 and is anticipated to showcase a CAGR of over 30.2% through the forecast time period. The growth is majorly accredited to the rising need to provide immediate and low-cost healthcare services to patients in remote areas.