The household cleaning tools and supplies market is projected to witness significant growth through 2027 driven by rising consumer interest in household cleaning. Moreover, growing emphasis on cleaning during the COVID-19 pandemic is also set to propel market growth over the forecast timeline.

After the onset of COVID-19, health agencies reinforced the prominence of cleaning in preventing the infection from spreading through surfaces. With government-imposed lockdown restrictions forcing people to stay indoors, there was an upsurge in consumer requirement for household cleaning tools and supplies to protect themselves against the novel coronavirus in indoor spaces.

To that effect, the Centers for Disease Control and Prevention (CDC) recommended cleaning with household cleaners to reduce the amount of germs on surfaces and curb the spread of the disease, especially through high-touch surfaces. Thus, burgeoning importance of regular cleaning has boosted the demand for household cleaning tools and supplies, which has played a vital role in industry growth in recent years.

The household cleaning tools and supplies market has been segmented in terms of application, product, distribution channel, and region. Based on product, the market has further been categorized into mops & brooms, cleaning brushes, wipes, gloves, and others.

The wipes sub-segment is anticipated to attain a sizable valuation by 2027, growing at a solid CAGR through the study timeframe. High consumer inclination towards maintaining health and hygiene has boosted the need for antibacterial and disinfectant wipes, which is set to fuel segmental growth in the coming years.

In 2020, the others sub-segment held a considerable share in the market and is expected to surpass a valuation of USD 280 million by 2027. Other products under household cleaning tools and supplies include sponges, scrappers, cleaning cloths, and dustpan.

From the application perspective, the household cleaning tools and supplies market has been bifurcated into living room, bedroom, toilet, kitchen, and others. The living room sub-segment garnered a notable revenue in 2020 and is slated to grow at a robust pace over 2021-2027. Living room surfaces contribute substantially to bacterial growth and diversity, which is speculated to be a key factor contributing to increased product demand. Additionally, high utilization of mops, brooms, dustpans, and cleaning cloths is anticipated to boost the growth of the segment. The others sub-segment is projected to register around 3.5% CAGR through the analysis period.

With respect to distribution channel, the market has been segregated into online stores, convenience stores, supermarkets/hypermarkets, and others. The household cleaning tools and supplies industry share from the others sub-segment is poised to be valued at over USD 750 million by 2027. Other distribution channels for household cleaning tools and supplies include independent stores, specialty stores, and retail stores.

In the regional landscape, the Latin America household cleaning tools and supplies market accounts for approximately 8% of the overall industry revenue and is estimated to observe strong growth by 2027. The Middle East & Africa household cleaning tools and supplies industry held a significant valuation in 2020 and is anticipated to grow at a stable rate over 2021-2027. Improved economic standards and increased spending power of consumers are expected to foster regional market outlook over the following years.