The household cleaning products market is slated to grow substantially by 2027 on account of increasing awareness among people regarding household hygiene amidst the COVID-19 pandemic.

The introduction of household hygiene guidelines to encourage disinfection to reduce the transmission of COVID-19 at home has augmented industry uptake since the onset of the pandemic. In addition, increase in the number of nuclear families has accelerated demand for several household cleaning products across the world.

Notably, industry participants have been implementing profitable strategies to tap into emerging trends in the market, thereby strengthening the overall business scenario. For instance, in July 2020, Reckitt Benckiser, a global consumer goods manufacturer, received the U.S. Environmental Protection Agency (EPA) approval for two products under its brand Lysol. The two products, namely Lysol Disinfectant Max Cover Mist and Lysol Disinfectant Spray, have been shown to be effective against SARS-CoV-2, the COVID-19-causing agent.

The household cleaning products market has been segmented based on distribution channel, product, and region. With respect to product, the market has further been segregated into laundry detergents, dishwashing products, glass cleaners, surface cleaners, toilet bowl cleaner, and others.

The dishwashing products sub-segment is set to witness optimistic expansion over the forecast period. Growing emphasis on maintaining kitchen hygiene is likely to boost demand for dishwashing products through 2027.

The toilet bowl cleaner sub-segment is anticipated to grow at a sturdy pace over 2021-2027 due to surging demand for toilet bowl cleaners consisting natural ingredients. Moreover, improved sanitation standards are estimated to drive segmental development in the coming years. The others sub-segment, which includes air fresheners, bleach, and other cleaning products, is projected to showcase steady progress over the review period.

By distribution channel, the household cleaning products market has been categorized into online retail stores, convenience stores, supermarkets/hypermarkets, and others. The others sub-segment, which includes drug stores and specialty stores, is projected to register a sizable market share through the analysis timeline owing to robust expansion of the specialty stores distribution channel. Additionally, mounting focus on cleanliness and hygiene is likely to support the growth of specialty stores, which is foreseen to foster segmental outlook.

On the regional front, the Latin America household cleaning products market accounts for more than 8.5% of the overall industry revenue and is expected to progress significantly through the assessment period. Meanwhile, the Middle East & Africa household cleaning products market is speculated to exhibit a notable growth rate over the stipulated timeframe on account of easy availability of various cleaning products across major emerging economies in the MEA region.