The North America seasonings market is foreseen to expand at a robust pace by 2027 owing to rising preference for nutritional ingredients among health-conscious consumers in the region.

Seasonings and spices offer several health benefits other than just making the food tastier. Regular consumption of different spices and seasonings has been shown to reduce inflammation in the body, boost immunity, control blood sugar levels, promote heart health, and prevent allergies, among various other benefits. Herbs and spices are especially rich in flavonoids polyphenols, vitamins, and alkaloids, that are responsible for its antioxidant properties, which has facilitated product uptake in recent years.

Notably, industry players are implementing strategic initiatives to tap into emerging market trends, which has favorably impacted the competitive scenario. For instance, in August 2019, Ajinomoto Co. Inc., a Japan-based company specializing in seasonings, announced the acquisition of 50.1% equity stake in More Than Gourmet Holdings, Inc., a major firm specializing in classic French sauces and stock. The deal enabled Ajinomoto to expand its product offerings to the North American market by leveraging More Than Gourmet’s U.S. liquid seasoning business and sales channel.

The North America seasonings market has been bifurcated based on application, type, and country. With respect to type, the market has further been divided into cardamom, pepper, cloves, ginger, oregano, turmeric, paprika, coriander, cinnamon, garlic, cumin, and others. The paprika sub-segment is expected to garner significant gains by 2027. Increasing consumption of processed baked food products is likely to boost the demand for paprika as a spice or seasoning agent, thereby propelling segmental growth over the assessment timeframe.

The cinnamon sub-segment is anticipated to observe optimistic growth through the review period owing to extensive use of cinnamon as a flavoring agent in various food products, savory dishes, and beverages worldwide. The cumin sub-segment is slated to amass notable gains over the estimated period on account of rising consumption of cumin seeds in savory dishes.

The North America seasonings market from the turmeric sub-segment is projected to attain significant traction by 2027 attributable to the wide-ranging applications of turmeric as a spice and seasoning agent. The garlic sub-segment holds about 15% share in the market and is foreseen to expand at a steady pace over 2021-2027.

The coriander sub-segment is set to progress at a CAGR of more than 2.5% over the stipulated timeline. The cloves sub-segment is expected to record considerable expansion through the analysis timeline driven by the prevalent use of cloves for flavoring curries and meat, and as fruit seasonings. Meanwhile, the others sub-segment holds a market share of around 2% and is likely to showcase sturdy growth over the projected period. Other types of seasonings include sesame seeds, mint, and so forth.

On the basis of application, the market has been classified into savory, bakery and confectionery, frozen foods, meat and poultry, beverages, and others. The frozen foods sub-segment is speculated to exhibit robust growth over the forecast period. Surging usage of herbs and spices in frozen foods like vegetables and meat due to their nutritional advantages is anticipated to boost product demand over the forthcoming years.

The North America seasonings industry from the others sub-segment is slated to witness steady growth by 2027, registering approximately 3% CAGR over the forecast period. Other applications of seasonings include dressings, salads, and soups, among others.