The vaginal rejuvenation market is projected to foresee commendable growth in coming years owing to technological advancements, rising number of hoodectomy surgeries, and increasing awareness regarding vaginal rejuvenation procedures. Today, with the advent of new technologies in healthcare sector, there are numerous gynecological treatments available for women, which further bring in a lot of confidence, comfort, and less pain to women. One such treatment is known as vaginal rejuvenation.

The term vaginal rejuvenation refers to the inclusion of numerous different procedures on the vagina such as treatment to increase lubrication or tightening. Vaginal rejuvenation is also termed as female genital cosmetic surgery, designer vagina surgery, female genital plastic surgery, vulvovaginal plastic surgery, and female genital rejuvenation surgery among many other terms.

As per American Society for Aesthetic Plastic Surgery, several vaginal rejuvenation procedures are gaining traction among women across the globe. The procedures used are usually meant for correcting issues which might occur during the aging process or after childbirth. The conditions include absence of lubrication, stress urinary incontinence, and lack of tightness in the vagina. Likewise, women might go in for vaginal rejuvenation treatment either to have a better quality of life or due to cosmetic reasons.

The vaginal rejuvenation market is segmented in terms of treatment, end-use, and regional landscape.

With respect to treatment, the vaginal rejuvenation market is classified into g-spot amplification, hoodectomy, perineoplasty, hymenoplasty, vaginoplasty, and labioplasty. Among the hoodectomy segment is projected to grow at 29.3% over the forecast time period owing to rise in number of hoodectomy surgeries. This procedure aims to enhance the sexual function as well as the aesthetic appearance of the vagina.

Hoodectomy might be done in conjunction with labiaplasty, specifically if there is complete or substantial reduction of the labia minora (inner lips). Also, the removal or reduction of the clitoral hood might as well enhance the stimulation of the clitoris and increase sexual pleasure. The surgery generally takes less than an hour or approximately an hour to complete, with recovery period of nearly two weeks.

In terms of end-use, the overall vaginal rejuvenation market is bifurcated into plastic surgery centers, hospitals, and others. Among these, plastic surgery centers segment is estimated to grow at around 35.5% over the projected time period owing to numerous benefits offered including faster recovery time.

From a regional frame of reference, Middle East & Africa vaginal rejuvenation market is slated to witness substantial growth over the coming years. In 2019, the region was valued at approximately $12.7 million and is likely to grow at more than 32.7% over the forecast time period owing to rising awareness regarding vaginal rejuvenation procedures.