Owing to the rapid ongoing expansion of health food and healthy living trends, the global oat milk market is anticipated to witness a significant and sustainable rise in product demand. Oat milk has in fact taken coffee shops as well as the plant-based, non-dairy section of grocery stores by storm.
Oat milk has now become a highly popular cow milk alternative. The product’s creamy texture makes it ideal for latte-making baristas. Additionally, the product’s nutritional profile is also boosting its adoption among consumers and helping it secure a dedicated spot in non-dairy lineups across grocery stores.
Oat milk also has a potential to be an ideal option for people with food sensitivities or dietary restrictions as it is a naturally free of lactose, dairy, nuts, and soy. When compared to other non-dairy milks, like rice or almond milk, oat milk also has more fiber and protein.
The overall oat milk market is bifurcated in terms of source, type, sales channel, packaging forms, and regional landscapes.
The source segment is further bifurcated into organic as well as conventional sub-segments. Among these, the conventional segment is likely to register a remunerative period of growth owing to an increasing demand for vegetarian and economical options.
With respect to type, the market is classified into flavored as well as unflavored oat milk. Both segments are anticipated to record appreciable growth over the analysis period. Flavored oat milk will witness extensive application as an integral ingredient in dairy-free ice creams as well as other frozen desserts.
With regards to the packaging type, the market is divided in terms of bottle, cartons, and others. Among these, the others packaging segment, which also includes plastic packaging is projected to experience appreciative growth owing. Growth in demand can be credited to affordable raw material prices and ease in mass-scale production as compared to other packaging materials. To that end, the others segment is likely to grow with a CAGR of more than 9.5% over the analysis timeframe.
The sales channel segment is classified in terms of mainstream stores, specialty stores, and others. Among these, the others segment, which includes supermarkets, local shops, and hyper markets is slated to witness notable growth. A rapidly increasing demand for oat milk owing to the growing adoption of oat milk in daily diets of consumers is expected to bring forth this growth.
From a regional standpoint, the industry landscape is divided into North America, Europe, Asia Pacific, LATAM, and MEA. Rapid urbanization trends across the region, coupled with increasing demand for healthy food preparations is likely to augment the LATAM oat milk market share.
The MEA oat milk market is likely to grow with CAGR of over 10% through 2026 owing to rising disposable income and changing dietary needs and preferences.