China orange juice market is anticipated to witness an exponential growth over the forecast period. This can be mainly linked with growing health consciousness among consumers. Orange juice is one of the best-known, easily accessible, and most preferred beverages worldwide. It is naturally rich in vital nutrients such as vitamin C and potassium. Additionally, commercial varieties are often enriched with vitamin D and calcium, making orange juice a healthy beverage option.
The consumption of orange juice offers some amazing health benefits. It strengthens the immune system, improves digestive health, aids in weight loss and lowers cholesterol levels. Orange juice cleanses the skin, reduces wrinkles and enhances hair health. Furthermore, it is known to protect the body against cardiovascular diseases and lowers the risk of cancer and kidney diseases. Orange juice is a natural anti-inflammatory and provides vital nutrients during pregnancy.
According to product, the market is segmented into juice, still drinks, nectar, and others. The juice segment is further classified into concentrate and not from concentrate (NFC). Growing awareness towards the potential health benefits of orange juice and the subsequent increase in the demand for high-quality fruit concentrates will foster the industry growth.
Still drinks product segment is expected to witness substantial demand in the near future. This can be largely associated with shifting consumer preference away from fizzy drinks and sodas and the rapid penetration of orange still drinks. The others segment includes orange drinks in carbonated form. The segment is estimated to register a CAGR of more than 4% through 2026.
Based on the storage requirement, China orange juice industry is bifurcated into normal temperature and chilled. Normal temperature segment will likely experience a higher demand in the forthcoming years due to surging demand for pure and un-refrigerated orange juice products. In addition, rising focus towards the intake of nutritionally-rich beverages will augment the market share.
Considering the distribution channel, the market is segmented into supermarkets & hypermarkets, specialty stores, convenience, online retail, and others. Rapid penetration of orange juice products across specialty stores will drive the segment growth. The other retailers segment will likely witness a CAGR of over 4.5% during the analysis period.
From a geographical perspective, Liaoning province is anticipated to witness a significant consumption of orange juice on account of increasing consumers awareness towards the various health benefits of pure, fresh, and unconcentrated orange juice. Orange juice consumption in Hebei will be primarily driven by a substantial rise in per capita income and living standards of consumers. An expanding youth population base and the easy availability of oranges will augment Shanghai orange juice market share.
Shifting consumer outlook towards health and nutrition and an increasing aging population in China’s Hubei province is anticipated to drive the regional growth. Guangdong province has witnessed a substantial rise in orange cultivation over the past few years. Surging investments by local companies to expand their market presence will accelerate the regional orange juice consumption.
In Shaanxi province, orange juice market is rapidly gaining prominence on account of adoption of strict marketing techniques throughout the country. Manufacturers are investing heavily in distributing free product samples and boosting their advertisement expenditure. Xinjiang orange juice market growth will be largely driven by an increasing middle-class and high-income population coupled with shifting preference towards high-quality and nutritionally-rich beverages.