Driven by surging product demand during COVID-19, the global selenium yeast market is anticipated to witness robust growth through 2027. Moreover, increasing research focus on the product is expected to further support market growth through the forecast period.

Selenium yeast, also known as organic selenium, is a form of supplemental selenium. Selenium is widely recognized for its several health benefits, such as fertility enhancer, antioxidant activity, protection against viruses, and immune response optimization.

Selenium supports the immune system by boosting white blood cell activity that fights illnesses and infections. It also helps produce vital antioxidants like glutathione peroxidases and thyroid hormones. Notably, low intake of selenium could cause selenium deficiency, which can result in adverse health effects and diseases. In case of a deficiency, selenium yeast ensures that the body continues to synthesize these antioxidants, which has enhanced the overall market dynamics.

Selenium yeast is considered a safe, effective, and natural source of dietary selenium. Moreover, experts speculate that selenium content in the soil might continue to decline with accelerating climate change, which would increase the prevalence of deficiency. Subsequently, mounting prominence of selenium yeast as a dietary supplement has positively impacted selenium yeast industry growth in recent years.

Following the onset of COVID-19, studies linked the deficiency of selenium, which plays a crucial role in reducing oxidative stress, strengthening immunity, supporting critical illness, and preventing viral infections, to hyperinflammation and oxidative stress associated with the severity of the COVID-19 disease. Thus, research studies emphasized that selenium supplementation at an appropriate dose could potentially serve as supportive therapy in COVID-19. As a result, growing product significance as part of COVID-19 treatment has been favorable for product outlook during the pandemic.

For comprehensive assessment, the global selenium yeast market has been segmented in terms of application and region. From the application perspective, the market has further been categorized into animal feed (poultry, equine, cattle, swine, and pet), functional food, and others.

The cattle animal feed segment is projected to be valued at over USD 61.52 million by 2027, expanding at a solid CAGR through the assessment timeframe. The selenium yeast market from the others application segment is calculated to grow at a CAGR of around 3.4% over the review timeline to garner a sizable revenue by the end of 2027. Other applications of selenium yeast include dietary supplements and pharmaceuticals.

In terms of region, the Latin America selenium yeast market accounted for a notable share in the overall industry revenue in 2020 and is estimated to reach a valuation of above USD 18.25 million by 2027, growing at a CAGR of more than 3.8% over the forecast period.