Prenatal Vitamin Ingredients Market may exceed USD 80 million by 2025; according to a new research report.
Growing nutraceutical industry, rising consumer awareness related to balanced nutrition for pregnant women and healthy growth of the fetus, is expected to spur prenatal vitamin ingredients market demand. Prenatal supplements contain wide range of ingredients including vitamins, calcium, magnesium, iron, zinc, and EPA/ DHA which helps cover nutritional gaps in pregnant women?s diet. Rise in birth defect incidents across the globe is projected to have positive impact on the market growth.
Vitamin B9 market demand is expected to witness growth at around 5% up to 2025 as it is highly recommended during pre-pregnancy. It is also consumed till the first 5 months of the pregnancy, as it prevents 50% to 70% of neural tube defects. Rising consumer awareness related to low birth weight, preterm delivery, pre-eclampsia, and gestational diabetes in overweight pregnant women is projected to augment market growth.
Tablets accounted for over 35% of the total prenatal vitamin ingredients market share in 2018 owing to well established technologies used for their production achieving economies of scale. These are widely adopted across the consumers worldwide owing to traditional nature of the product forms indicates high product penetration. However, increasing innovation in development of new product forms such as gummies and softgels which are easy to consume are expected to witness highest growth over the projected timeframe.
Neural & brain development acts as a major function of prenatal vitamins accounting for over 34% of the total market share by 2025. Rising incidences of neural tube defects in newborn is likely to stimulate industry share. The product functions also include maintaining gut health, bone health, weight management together with providing all the necessary nutrition. High consumer inclination towards pregnancy health and baby?s development has major impact on rising product penetration over the foreseeable time period.
Prenatal vitamin ingredients market is highly fragmented with large number of market players offering wide range of competitive products operating across the globe. Garden Of Life, Church & Dwight, MegaFood, Country Life, New Chapter, Rainbow Light Nutritional Sytems, Biotics Research Corporation are among the major market players accounting for significant market share.