The body fat measurement market is expected to witness sizable growth by 2027 due to growing health consciousness among people across the globe. Additionally, soaring demand for effective weight management devices is anticipated to further support market growth through the forecast period.

Obesity is a common, serious, and chronic illness, which augments the risk of severe health conditions like diabetes, high blood pressure, and heart diseases, among others. After the COVID-19 outbreak, health experts and leading government agencies across the globe affirmed that obesity increased the risk of severe illness from the COVID-19 infection. Studies concluded that obesity put people at higher risk of getting infected with the novel coronavirus and could also triple the chances of hospitalization due to the infection.

Moreover, obesity was linked to impaired immune function as well as decreased lung capacity, which could worsen the symptoms of the COVID-19 illness. Research studies focused on COVID-19 cases also found that intensive care unit admission, need for invasive mechanical ventilation, risk of hospitalization, and mortality increased with higher body mass index (BMI).

As a result, significant health risks associated with obesity, which were highlighted during the pandemic, have increased health consciousness worldwide, thereby propelling product demand for effective weight management. Industry players are also introducing products that offer time-efficient body fat measurements, which has further bolstered market expansion in leading regions.

For instance, in June 2021, tech giant Amazon announced that the new feature ???Movement Health??? added to its Halo application could provide accurate body fat percentage using four smartphone photos and its built-in machine learning algorithms.

The body fat measurement market has been categorized on the basis of product, end-use, and region. Based on product, the market has been segregated into hydrostatic weighing, bioimpedance analyzers, calipers, DEXA, air-displacement plethysmography, and others.

The calipers sub-segment holds a considerable share in the body fat measurement market and is anticipated to progress at a notable CAGR through the assessment timeframe. Various benefits of calipers, such as low cost, convenience, and ease-of-use, are likely to boost segmental adoption over the following years.

With respect to end-use, the body fat measurement market has been divided into clinics, fitness centres, hospitals, and others. The fitness centres end-use segment accounted for over 23% of the body fat measurement market in 2020 and is calculated to progress at a steady CAGR through the projected timeline. Booming weight management sector is propelling demand for devices in fitness centers in emerging nations, which is expected to fuel segmental demand through 2027.

In the regional landscape, the North America body fat measurement market held a considerable share in the overall industry revenue in 2020 and is set to amass profitable gains over the analysis time period. High prevalence of obesity in the U.S. is bolstering the demand for weight loss and weight management devices in the region, which is likely to fuel product demand by 2027. Moreover, surging focus on weight management programs and fitness centers is expected to further fuel regional market expansion in the future.