The MVNO market is expected to showcase significant growth by 2027 owing to the proliferating number of smartphone users around the globe. The product is gaining popularity among mobile data service consumers worldwide for its low-cost services advantages, which is anticipated to further augment market expansion over the coming years.

A mobile virtual network operator (MVNO) refers to a company that provides telecommunications services in the same way as a mobile network operator (MNO). However, instead of owning any radio frequency spectrum, the MVNO makes a deal with a mobile network provider who owns radio frequency spectrum.

With the rising number of smartphone users and wireless subscribers, the demand for low-cost calling and data services is also increasing, thereby boosting market demand. Moreover, constant improvement in network services, soaring data usage, and increasing adoption of IoT globally is further bolstering business expansion.

In order to monetize on emerging opportunities in the sector, prominent industry players are employing various strategic tactics to strengthen their position in the market. For instance, in June 2021, DataXoom TM, a leading mobility provider, announced a partnership with Salesforce, a key SaaS company, with the aim to enhance the quality of its mobility services by combining the core operations of the two enterprises.

Additionally, in November 2020, DataXoom TM inked a partnership agreement with Esper, a specialist in Android deployment solutions and operations. DataXoom stated that this valuable integration will provide customers with a wide variety of services and help the companies expand the horizons of their ecosystem.

In another instance, in July 2020, Consumer Cellular, a major mobile operator network firm, announced an expanded partnership with Target to provide its services at over 1,500 Target outlets. This partnership was intended to enable Consumer Cellular to gain wider visibility and expand its reach to Target’s customers. Thus, surging adoption of lucrative strategic initiatives by leading industry players has fostered business expansion globally.

The MVNO market has been differentiated based on business model and region. In terms of business model, the market has further been categorized into full MVNO, light MVNO, service provider, and branded reseller.

The service provider sub-segment is set to witness substantial expansion over the assessment period, progressing at a steady pace over 2021-2027. An upsurge in demand for service providers has been witnessed as they have the same controls as network operators, but without the operator-level regulation, network engineering, or investment obligations, which is expected to fuel segmental adoption through the estimated timeline.

With regards to region, the North America MVNO market is projected to exhibit notable growth to reach a considerable valuation by the end of 2027. The expanding 5G sector in the region would unveil massive growth potential for product uptake, which is likely to positively influence MVNO market outlook over the forecast period.