The global herbal supplements market reached a value of US$ 32.1 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 49.1 Billion by 2027, exhibiting a CAGR of 7.3% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Herbal supplements refer to the type of organic dietary additives that are generally extracted from natural raw materials such as moringa, turmeric, ginger, echinacea, cohosh, flaxseeds, among other herbs. These supplements are primarily available in the form of tablets, powders, soft gels, liquid extracts, ointments, capsules, etc. Herbal supplements exhibit various therapeutic properties based on the high composition of minerals, amino acids, enzymes, and vitamins, which are essential for the human body. Furthermore, these supplements also hold several antiseptic, antibiotic, anti-depressant, and anti-inflammatory benefits, along with providing skin radiance and boosting the immune system. Owing to these benefits, herbal supplements are widely consumed by pediatric, adult, and geriatric population across the globe.

In recent times, the rising consumer health concerns, coupled with the growing expenditures on preventive healthcare products, have augmented the market growth for herbal supplements. Furthermore, the high prevalence of lifestyle diseases, such as diabetes, obesity, etc., along with the increasing global geriatric population, has propelled the demand for dietary supplements for mitigating health risks. Moreover, the growing demand for personalized medicines, along with the wide availability of these supplements has further propelled the market growth. Apart from this, the rising investments in several R&D activities supported by the launch of newer and innovative herbal products are also driving the growth of this market. For instance, Farlong Pharmaceuticals, a US-based herbal ingredient and supplement company, has launched a new herbal supplement named, Steamed Notoginseng Powder, that helps in relieving fatigue, nourishing blood, and improving immunity. Additionally, the growing consumer inclination towards organic self-care products and plant-based supplements, particularly across the European countries, is also bolstering the product demand. In developed nations, such as the United States and Canada, herbal supplement accounts for an integral part of the consumers’ daily diet, thereby are widely available across several distribution channels. In emerging economies, such as India, China, and Japan, etc., the increasing consumer awareness towards several health benefits of herbal supplements, along with the rising disposable income levels, further drive the market growth. Moreover, the soaring prices of pharma products, coupled with the growing consumer preferences towards natural and organic products, will continue to bolster the growth of the global herbal supplements in the coming years.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global herbal supplements market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on product type, formulation and consumer.

Breakup by Product Type:


Breakup by Formulation:

Powder and Granules
Soft Gels

Breakup by Consumer:

Pregnant Women

Breakup by Region:

North America
United States
Asia Pacific
South Korea
United Kingdom
Latin America
Middle East and Africa

Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key players being Ancient Greenfields PVT LTD, A.N.P. Inc., Bio-Botanica, Inc., Gaia Herbs B.V., Herb-Pharm, LLC, Jarrow Formulas, Inc., Now Health Group, Inc., Nutraceutical Corporation, Rainbow Light Nutritional Systems, Inc. and Solgar Inc., etc.

Key questions answered in this report:
How has the global herbal supplements market performed so far and how will it perform in the coming years?
What are the key regional markets?
What has been the impact of COVID-19 on the global herbal supplements market?
What is the breakup of the market based on the product type?
What is the breakup of the market based on the formulation?
What is the breakup of the market based on the consumer?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the market?
What is the structure of the global herbal supplements market and who are the key players?
What is the degree of competition in the market?