The global pro AV market reached a value of US$ 2.7 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 3.5 Billion by 2027, exhibiting a CAGR of 4.4% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use sectors. These insights are included in the report as a major market contributor.

Pro audio/visual (AV) refers to an advanced interaction system installed for commercial sharing, advertising and marketing. It is used for electronic displays to deliver videos, web content, graphics and texts in private and public complexes. It consists of lighting and sound devices, digital signages, video conferencing systems, companion whiteboard recording equipment and projector systems. These components aid in improving the overall communication and connectivity between the users and are also used for classrooms, presentations and on-site product demonstrations. As a result, pro AV finds extensive applications across various industries, such as hospitality, education and retail.

Significant growth in the education industry, along with rapid urbanization across the globe, is one of the key factors creating a positive outlook for the market. Pro AV is widely adopted for smart learning systems in schools, universities and various academic and research institutions, which use multi-touch high-definition (HD) televisions (TVs). They enhance real-time blended teaching and learning and augment visualization and creativity to provide improved in-classroom experience. In line with this, pro AVs are installed in shopping centers, exhibition halls, hotels and stadiums to attract consumers’ attention and influence their buying decisions, thereby favoring the market growth. Additionally, various technological advancements, such as the integration of pro AV with the Internet of Things (IoT), smart and cloud-computing systems, are acting as other growth-inducing factors. These technologies are effective for conferencing, collaboration, learning, live events, security and surveillance. Other factors, including the development of 360-degree cameras, drones and virtual reality (VR) systems to offer specialized content, along with improvements in the telecommunication infrastructure, are anticipated to drive the market further.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global pro AV market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on solution, distribution channel and application.

Breakup by Solution:

Products
Display
AV Acquisition and Delivery Products
Projectors
Sound Reinforcement Products
Conferencing Products
Other Products
Services
Installation Services
Maintenance Services
IT Networking Services
System Designing Services
Other Services

Breakup by Distribution Channel:

Direct Sales
Distributors

Breakup by Application:

Home Use
Commercial
Education
Government
Hospitality
Others

Breakup by Region:

North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being Anixter International Inc. (Wesco International Inc.), AVI Systems Inc., AVI-SPL Inc., Biamp Systems LLC, CCS Presentation Systems LLC, Ford Audio-Video Systems LLC, New ERA Technology Inc., Professional Audio Visual Ltd., Solutionz Inc., Telerent Leasing Corp. (ITOCHU International Inc.) and Vistacom Inc.

Key questions answered in this report:
How has the global pro AV market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global pro AV market?
What are the key regional markets?
What is the breakup of the market based on the solution?
What is the breakup of the market based on the distribution channel?
What is the breakup of the market based on the application?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global pro AV market and who are the key players?
What is the degree of competition in the industry?