The global humectants market reached a value of US$ 24.6 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 37.9 Billion by 2027, exhibiting a CAGR of 7.6% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

Humectants are hygroscopic organic compounds that form hydrogen bonds with water molecules. They can either be derived from natural sources, such as glycerin, honey, aloe vera gel, and lactic acid or synthetically produced. They assist in absorbing moisture from the air and retaining it into the stratum corneum, which is the upper layer of the skin. As they also aid in making the skin appear and feel soft, supple, hydrated, and less flaky and prone to cracking or chaffing, they are widely utilized in the manufacturing of beauty and personal care products.

Humectants Market Trends:
A rise in the consumption of health supplements, bakery products, functional beverages, and confectionery products on account of the growing spending capacities of individuals around the world represents one of the key factors driving the market. Humectants help in enhancing stability, maintaining texture, reducing microbial activity, and increasing the shelf life of products. Apart from this, they assist in moisturization, exfoliation, solvency to dissolve actives and improve the stability of oil in water emulsions. As a result, they are considerably being utilized in the production of soaps, shampoos, and conditioners worldwide. Besides this, the rising adoption of humectants in drug development to regulate the water content of pharmaceutical dosage and ingredient solubility is also propelling the growth of the market. Furthermore, leading market players are developing effective humectants for resin-free pigment concentrates that do not contribute to volatile organic compounds (VOCs) and have a lower influence on paste properties, such as color strength and viscosity. These innovations have resulted in the expanding application of humectants in architecture, paints and coatings, and other industries across the globe.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global humectants market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on source, type and application.

Breakup by Source:

Synthetic
Natural

Breakup by Type:

Sugar Alcohol
Alpha Hydroxy Acid and Polysaccharides
Glycols
Others

Breakup by Application:

Food and Beverages
Oral and Personal Care
Pharmaceuticals
Animal Feed
Others

Breakup by Region:

North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Archer Daniels Midland Company, Ashland Global Holdings Inc., Barentz, BASF SE, Brenntag SE, Cargill Incorporated, Corbion N.V., DuPont Tate & Lyle Bio Products Company LLC, Ingredion Incorporated, Roquette Fr?res, The Lubrizol Corporation (Berkshire Hathaway Inc.) and Vantage Specialty Chemicals Inc.

Key questions answered in this report:
How has the global humectants market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global humectants market?
What are the key regional markets?
What is the breakup of the market based on the source?
What is the breakup of the market based on the type?
What is the breakup of the market based on the application?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global humectants market and who are the key players?
What is the degree of competition in the industry?