The global television market was valued at USD125.63 billion in 2021 and is expected to grow at a steady CAGR of 6.65% in terms of value to reach a value of USD182.79 billion by 2027. Rapid urbanization improved living standards, and high per capita income is enabling them to invest in electronic products. Consumers prefer to buy large screen, high-quality televisions as they have become a status symbol at present. Also, the introduction of slim and better-quality televisions by the market players and the emergence of online sales channels is expected to create lucrative growth opportunities for the global television market over the next five years.

There is high demand for video-on-demand services among consumers due to the rise in the number of OTT service providing platforms delivering quality content. Consumers opt to watch quality shows on big televisions, boosting television sales. Also, there is a rise in the number of nuclear families, increasing the number of households. The number of households matches the number of televisions sold, which positively influences the market demand. The high-end investments by the market players in research and development activities to upgrade the existing infrastructure and find innovative solutions to increase the quality of television displays are expected to fuel the global television market demand through the forecast period.

The global television market is segmented on the basis of screen size, display type, distribution channel, region, and company. Based on screen size, the market is divided into below 39’’, 40’’-49’’, 50’’-57’’, and above. The below 39’’ segment dominated the market in 2021 with 44.88% of the overall market share. The segment is expected to maintain its dominance through the next five years as the majority of the market players are offering affordable televisions belonging to this segment.

Samsung Electronics Co. Ltd., LG Electronics, Sony Corporation, TCL Electronic Holding Ltd., Hisense International Co. Ltd., Sharp Corporation, Skyworth Group Co. Ltd., Panasonic Corporation, Xiaomi Group, Toshiba Corporation are the key players operating in the global television market.

Years considered for this report:

  • Historical Years: 2017-2020
  • Base Year: 2021
  • Estimated Year: 2022
  • Forecast Period: 2023-2027

Objective of the Study:

  • To analyze the historical growth and the market size of the global television market from 2017 to 2021.
  • To estimate and forecast the market size of the global television market from 2022 to 2027 and growth rate until 2027.
  • To classify and forecast the global television market is divided into screen size, display type, distribution channel, regional distribution, and competitive landscape.
  • To identify drivers and challenges for the global television market.
  • To examine competitive developments such as expansions, new product launches, mergers, and acquisitions, etc., in the global television market.
  • To conduct pricing analysis for the global television market.
  • To identify and analyze the profile of leading players operating in global television market.


Key Target Audience:

  • Television manufacturers/ suppliers/ distributors
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums, and alliances related to television
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for industry stakeholders such as television manufacturers, suppliers, distributors, and other stakeholders. The report would enable the stakeholders in strategizing investments and capitalizing on emerging market opportunities.

Report Scope:
In this report, global television market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Television Market, By Screen Type:
    • Below 39’’
    • 40"-47"
    • 50"-57"
    • And Above
  • Television Market, By Display Type:
    • LED
    • OLED
    • Others
  • Television Market, By Region:
    • Asia-Pacific
      • China
      • India
      • Japan
      • Indonesia
      • South Korea
    • North America
      • United States
      • Canada
      • Mexico
    • Europe
      • Russia
      • Germany
      • United Kingdom
      • France
      • Italy
    • Middle East & Africa
      • South Africa
      • Saudi Arabia
      • Egypt
      • UAE
      • Turkey
    • South America
      • Brazil
      • Argentina
      • Colombia

Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in global television market.

Available Customizations:
With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).