The global liquid soap market reached a value of US$ 18.27 Billion in 2021. Looking forward, IMARC Group expects the market to reach a value of US$ 27.03 Billion by 2027, exhibiting a CAGR of 6.50% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use sectors. These insights are included in the report as a major market contributor.

Liquid soap is a cleansing agent made from the salts of vegetable or animal fats, which is effective against bacteria and viruses. It has added moisturizers to prevent hands from getting dry and a lower pH level than bar soaps, making it suitable for people with sensitive skin. Due to its easy accessibility, convenience, and cost benefits, liquid soap is widely used for various household purposes, such as floor cleaning, maintaining hygiene, and washing clothes.

Liquid Soap Market Trends:
At present, the growing concerns about hygiene and cleanliness, along with the rising adoption of safety measures in homes, offices, and public places, represent one of the primary factors catalyzing the demand for liquid soap worldwide. Apart from this, with the introduction of touch-free hand hygiene dispensers, liquid soap is extensively used to maintain sanitation and sterility in hospitals and healthcare facilities. This can also be attributed to the coronavirus disease (COVID-19) outbreak and rising cases of infectious diseases like cold and chickenpox. Furthermore, liquid soap is utilized for maintaining hygiene requirements in hotels, quick-service restaurants (QSRs), and food processing. Besides this, key players are offering multi-purpose liquid soap with an advanced cleaning formula that can be used for dish wash, kitchen utensils, vehicles, and furniture. Moreover, they are focusing on developing organic variants that do not contain perfumes, gluten, dyes, allergens, animal by-products and harsh chemicals, such as phosphates, chlorine and petrochemicals. As these products are made from sustainable, plant-derived ingredients, which enhance their softening properties, reduce crumples, and prevent fading of color, rising environmental concerns among individuals are anticipated to provide a positive outlook for the market in the upcoming years.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global liquid soap market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on type, product type, distribution channel and application.

Breakup by Type:


Breakup by Product Type:

Bath and Body Soaps
Dish Wash Soap
Laundry Soaps

Breakup by Distribution Channel:

Supermarkets and Hypermarkets
Convenience Stores
Specialty Stores
Online Stores

Breakup by Application:


Breakup by Region:
North America
United States
South Korea
United Kingdom
Latin America
Middle East and Africa

Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being 3M Company, Cleenol Group Ltd., Colgate-Palmolive Company, Godrej Consumer Products Limited, GOJO Industries Inc., Henkel AG & Co. KGaA, Kao Corporation, Lion Corporation, Medline Industries LP, Procter & Gamble Company, Reckitt Benckiser Group PLC and Unilever PLC.

Key questions answered in this report:
How has the global liquid soap market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global liquid soap market?
What are the key regional markets?
What is the breakup of the market based on the type?
What is the breakup of the market based on the product type?
What is the breakup of the market based on the distribution channel?
What is the breakup of the market based on the application?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global liquid soap market and who are the key players?
What is the degree of competition in the industry?