The global superfoods market reached a value of US$ 152.71 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 214.95 Billion by 2027, exhibiting at a CAGR of 5.74% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

Superfoods refer to nutrient-rich food items that are beneficial for maintaining good health and wellbeing. They contain a high amount of minerals, vitamins, fibers, antioxidants, fatty acids, etc. Superfoods primarily include a wide variety of fruits, vegetables, grains, seeds, herbs, roots, meat, etc. These food items help in maintaining good heart health, boosting immunity, enhancing metabolism, improving energy levels, and reducing the effects of aging. Several superfood ingredients are widely used in various value-added food products. This includes bakery items, breakfast cereals, dairy products, confectioneries, instant food mixes, beverages, and ready-to-eat products.

The growing consumer health consciousness coupled with the increasing awareness towards several nutritional benefits of superfoods is primarily driving the market growth. Moreover, the high prevalence of obesity, diabetes, and heart-related medical ailments, due to sedentary consumer lifestyles is also catalyzing the demand for superfoods. The rising adoption of a balanced diet, particularly among the health-conscious consumers has led to the incorporation of superfoods in everyday meals. Additionally, the increasing levels of urbanization along with the rising demand for ready-to-eat food products have also propelled the demand for superfoods in the food processing industry. The changing consumer inclination from conventional food products towards gluten-free and vegan foods has also led to the emergence of newer product variants. Furthermore, the inclusion of various plant-sourced ingredients such as soybean, flaxseeds, chia seeds, canola, etc., in functional food and beverages is also driving the market. Besides this, the high prevalence of social media trends and numerous celebrity endorsements promoting the benefits of superfoods are also fueling the product demand. Several superfood manufacturers are focusing on the development of clean-label products with prolonged shelf life and easy storage benefits. The rising consumer concerns towards the negative health impact of chemical-based food ingredients is also driving the demand for organic product variants. Apart from this, the increasing adoption of superfood ingredients in the personal care sector for manufacturing shampoos, serums, lotions, body oils, etc., is further catalyzing the market growth.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global superfoods market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on product type, application and distribution channel.

Breakup by Product Type:

Fruits
Vegetables
Grains & Seeds
Herbs & Roots
Meat
Others

Breakup by Application:

Bakery and Confectionery
Beverages
Supplements
Convenience/Ready-to-Eat Foods
Others

Breakup by Distribution Channel:

Supermarkets and Hypermarkets
Convenience Stores
Specialty Stores
Independent Small Grocery Stores
Online Sales
Others

Breakup by Region:

North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Turkey
Saudi Arabia
Others

Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key players being Archer-Daniels-Midland Company, Creative Nature Ltd, Del Monte Pacific Ltd, Healthy Truth, Nature’s Superfoods LLP, Navitas LLC, Nutrisure Limited (Supernutrients), Rhythm Superfoods LLC, Suncore Foods Inc, Sunfood Corporation and Superlife Co. Pte. Ltd. Key Questions Answered in This Report
1. What is the expected growth rate of the global superfoods market?
2. What has been the impact of COVID-19 on the global superfoods market?
3. What are the key factors driving the global superfoods market?
4. What is the breakup of the global superfoods market based on the product type?
5. What is the breakup of the global superfoods market based on the application?
6. What is the breakup of the global superfoods market based on the distribution channel?
7. What are the key regions in the global superfoods market?
8. Who are the key players/companies in the global superfoods market?