The global smoothies market reached a value of US$ 14.9 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 20.3 Billion by 2027, exhibiting at a CAGR of 5.0% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

A smoothie refers to a thick beverage which is prepared by blending an assortment of fruits, vegetables and other ingredients including milk, seeds, yogurt, ice-cubes, sweeteners, and nutritional and herbal supplements. It is high in nutrients such as vitamins and fibers and can be easily prepared and stored for immediate or later consumption. With the rising trend of green smoothies, various consumers are incorporating green leafy vegetables, such as kale, spinach, lettuce and collard greens, into their smoothies to improve digestion, boost the immune system and minimize unhealthy food cravings.

With the improving economic conditions, malnourishment and nutritional deficiencies which earlier affected a large segment of the population have now been replaced with chronic diseases such as arthritis, stroke, obesity, diabetes, epilepsy and heart attacks, particularly in developed countries. For instance, according to the Centers for Disease Control and Prevention (CDC), chronic diseases are one of the leading health problems in the US. However, owing to rising health consciousness in confluence with the adoption of healthier lifestyles, consumers are altering their everyday diet. They are shifting from carbohydrate-laden food products toward healthy protein-enriched snacks and meals. In addition to this, they are consuming more functional foods and beverages like smoothies to meet their daily nutritional requirements. Apart from this, owing to hectic lifestyles and long working hours, a rise in the demand for on-the-go-meal options has been observed which, in turn, is strengthening the industry growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global smoothies market, along with forecasts at the global and regional level from 2022-2027. Our report has categorized the market based on product, distribution channel, packaging material and consumption pattern.

Breakup by Product:


Breakup by Distribution Channel:

Restaurants and Smoothie Bars
Supermarkets and Hypermarkets
Convenience Stores

Breakup by Packaging Material:


Breakup by Consumption Pattern:

Out of Home
At Home

Breakup by Region:

North America
Asia Pacific
Middle East and Africa
Latin America

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Smoothie King, Maui Wowi Hawaiian Coffees & Smoothies, Suja Juice, Innocent Drinks, Bolthouse Farms, Jamba Juice Company, Ella’s Kitchen Ltd, Barfresh Food Group, Inc, Tropical Smoothie Caf?, etc.

IMARC Group’s latest report provides a deep insight into the global smoothies market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the global smoothies market in any manner Key Questions Answered in This Report:

How has the global smoothies market performed so far and how will it perform in the coming years?
What are the key regional markets in the global smoothies industry?
What has been the impact of COVID-19 on the global smoothies market?
What is the breakup of the market based on the product?
What is the breakup of the market based on the distribution channel?
What is the breakup of the market based on the packaging material?
What is the breakup of the market based on the consumption pattern?
What are the various stages in the value chain of the global smoothies industry?
What are the key driving factors and challenges in the global smoothies industry?
What is the structure of the global smoothies industry and who are the key players?
What is the degree of competition in the global smoothies industry?
What are the profit margins in the global smoothies industry?