The penetration of computing devices, including tablets, is considerably lower in India compared with that of mobiles. Given the high cost of computers, penetration is mostly restricted to middle- to high-income consumers in urban India. Meanwhile, with several international and local smartphone brands available at an affordable price, the popularity of mobile phones for shopping has grown significantly in the last few years. Given the high penetration rate, mobiles are a popular choice for onli...
Euromonitor International’s Mobile E-Commerce (Goods) in India report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Mobile E-Commerce (Goods) market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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