The India probiotic drinks market reached a value of INR 778 Million in 2021. Looking forward, IMARC Group expects the market to reach INR 2,371 Million by 2027, exhibiting a CAGR of 21.00% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Probiotic drinks refer to functional beverages containing specific microorganisms that help in maintaining gut health. These drinks are usually manufactured by adding water, sugar, herbal or fruit extracts to the probiotic culture of microbes and processing it through bio-fermentation. Probiotic drinks aid in promoting a healthy balance of stomach bacteria, resulting in improved digestive health, weight loss, and better immune response. Furthermore, these drinks also help in preventing numerous gastrointestinal issues, such as diarrhoea, irritable bowel syndrome, constipation, etc.

India Probiotic Drinks Market Trends:
The escalating prevalence of gastrointestinal ailments due to changing dietary patterns and unhealthy food habits of the consumers is primarily driving the demand for probiotic drinks in India. Furthermore, the growing consumer health consciousness, coupled with the increasing awareness towards numerous associated benefits of probiotic drinks in improving gut health, is also propelling the market growth. Besides this, the elevating levels of urbanization and improving consumer living standards are fueling the adoption of functional, ready-to-drink beverages. Additionally, the shifting consumer preferences from high-calorie, carbonated beverages towards healthier, functional drinks, are further catalyzing the product demand in the country. Apart from this, several key players are focusing on the launch of probiotic drinks in exotic flavors and attractive packaging, which is acting as significant growth-inducing factor. Moreover, these manufacturers are also adopting aggressive promotional activities through conventional retail and e-commerce platforms, to expand their consumer base. In line with this, the introduction of dairy-, allergen-, lactose- and sugar-free formulations is further augmenting the demand for probiotic drinks in the country. Due to the onset of coronavirus disease (COVID-19), there is a growing prominence of immunity boosting and probiotic fortified dietary supplements, which is expected to drive the India probiotic drinks market over the coming years.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the India probiotic drinks market, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on product type, flavor, packaging type and distribution channel.

Breakup by Product Type:


Breakup by Flavor:


Breakup by Packaging Type:

Plastic Bottles
Glass Bottles

Breakup by Distribution Channel:

Convenience Stores
Supermarkets and Hypermarkets
Specialty Stores

Breakup by Region:

North India
West and Central India
South India
East India

Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being Gujarat Cooperative Milk Marketing Federation, Mother Dairy Fruits and Vegetables Pvt. Ltd. and Yakult (Danone India Pvt. Ltd.) Key Questions Answered in This Report:
How has the India probiotic drinks market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the India probiotic drinks industry?
What is the breakup of the market based on the product type?
What is the breakup of the market based on the flavor?
What is the breakup of the market based on the packaging type?
What is the breakup of the market based on the distribution channel?
What are the key regional markets in the India probiotic drinks industry?
What are the various stages in the value chain of the India probiotic drinks industry?
What are the key driving factors and challenges in the India probiotic drinks industry?
What is the structure of the India probiotic drinks industry and who are the key players?
What is the degree of competition in the India probiotic drinks industry?