The India poultry market reached a value of INR 1,708 Billion in 2021. Looking forward, IMARC Group expects the market to reach INR 3,170 Billion by 2027, exhibiting a CAGR of 10.50% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Poultry refers to rearing, hatching, breeding, and processing domesticated birds or broilers. It widely includes chickens, ducks, turkeys, geese, etc., that are primarily raised for eggs and meat. The poultry industry in India underwent significant statistical advancements and complete transformation in the overall structure and operation during the last two decades. It has emerged from a mere traditional backyard activity into a full-fledged commercial industry due to numerous integrated players and a sizeable investment in breeding, hatching, rearing, and processing activities.

India Poultry Market Trends:
The rising consumer health-consciousness, coupled with the escalating inclination towards protein-rich food products, is primarily driving the poultry market in India. Additionally, the increasing exposure to global cuisines, changing consumer food habits, and growing adoption of non-vegetarian or eggetarian diet are also propelling the demand for broiler meat and eggs. Furthermore, improving consumer living standards and elevating preferences for healthy lifestyles are acting as significant growth-inducing factors. Apart from this, the launch of numerous initiatives undertaken by the Indian government for encouraging poultry farming in the country is also bolstering the market growth. Several government bodies, such as the Department of Animal Husbandry & Dairying, are introducing capital fund schemes to support poultry business and educating farmers to improve their yield quality. Moreover, the increasing penetration of restaurants and fast-food joints, along with the growing usage of meat and eggs in both traditional and international non-vegetarian recipes, is further catalyzing the regional market. Besides this, the rising popularity of pre-cooked, canned, processed, and frozen meat products, particularly among consumers with hectic lifestyles, is positively influencing the product demand in the country. Additionally, the wide product availability across online and offline organized retail channels, along with continuous improvements in the food and beverage sector, are expected to drive the India poultry market in the coming years.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the India poultry market, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on end use, distribution channel and states.

Market Breakup by End Use:

  • Food Services
  • Households


Market Breakup by Distribution Channel:

  • Traditional Retail Stores
  • Business to Business (B2B)
  • Modern Retail Stores


Market Breakup by States:

  • Maharashtra
  • Haryana
  • West Bengal
  • Tamil Nadu
  • Andhra Pradesh
  • Uttar Pradesh
  • Telangana
  • Kerala
  • Karnataka
  • Punjab
  • Orissa
  • Bihar
  • Madhya Pradesh
  • Gujarat
  • Rajasthan
  • Others


Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key players being Bharati Poultry Pvt. Limited, IB Group, Mulpuri Group, RM Hatcheries (RM Group), Simran Farms Limited, Skylark Hatcheries pvt. ltd., Sneha Group, Srinivasa Farms, Suguna Foods Private Limited, and Venkys India (VH Group).

Key Questions Answered in This Report

  1. What was the size of the Indian poultry market in 2021?
  2. What is the expected growth rate of the Indian poultry market during 2022-2027?
  3. What are the key factors driving the Indian poultry market?
  4. What has been the impact of COVID-19 on the Indian poultry market?
  5. What is the breakup of the Indian poultry market based on the end use?
  6. What is the breakup of the Indian poultry market based on the distribution channel?
  7. What are the key regions in the Indian poultry market?
  8. Who are the key players/companies in the Indian poultry market?