The global digital signage market reached a value of US$ 23.5 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 35.4 Billion by 2027, exhibiting a CAGR of 6.69% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

Digital signage refers to a centralized content distribution platform used to playback information on multiple display screens. It shows advertisements or messages to the targeted audience through content management software (CMS) and a back-end operating computer connected to a media player. It utilizes devices, such as projectors, LCD, LED and plasma displays, to project or show the information, including live weather forecasts, news, television programs, menus, flight schedules, calendars and advertisements. Digital signages are commonly used in various sectors such as retail, entertainment, hospitality, education, corporate, healthcare, transport, etc. They enable the organizations to engage with a broader audience and create a centralized network for digital communications to enhance the uniformity and effectiveness of the marketing activities. Market Trends:
Rapid digitalization, along with the increasing demand for effective advertisement tools, is one of the key factors driving the growth of the market. Furthermore, widespread utilization of electronic large-screen displays in various industrial sectors, such as retail, hospitality, entertainment, banking, healthcare, education and transport, is stimulating the market growth. For instance, in the banking sector, digital signages are used in automated teller machines (ATMs) and e-banking centers to display motion messages, digitalized promotion of products and remote content updating and management. Additionally, various technological advancements, such as the integration of biometric technology with digital signage products, are acting as other growth-inducing factors. In line with this, modern product variants are equipped with gaze trackers and heat path trackers that locate the area that is attracting the most consumers, thereby enabling organizations to monitor consumer behavior and gaining meaningful insights. Other factors, including improvements in the LCD/LED technologies, along with increasing expenditures on brand promotions and advertisements, are anticipated to drive the market further.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global digital signage market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on type, component, technology, application, location and size.

Breakup by Type: Video Walls
Video Screen
Transparent LED Screen
Digital Poster
Kiosks
Others

Breakup by Component:

Hardware
Software
Service

Breakup by Technology:

LCD/LED
Projection
Others

Breakup by Application:

Retail
Hospitality
Entertainment
Stadiums and Playgrounds
Corporate
Banking
Healthcare
Education
Transport
Others

Breakup by Location:

Indoor
Outdoor

Breakup by Size:

Below 32 Inches
32 to 52 Inches
More than 52 Inches

Breakup by Region: North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key players being BARCO, Leyard Optoelectronic (Planar), LG Electronics, Panasonic, Samsung Electronics, Shanghai Goodview Electronics, Sharp (Foxconn Group) and Sony. Key Questions Answered in this Report
1. What was the size of the global digital signage market in 2021?
2. What are the key factors driving the global digital signage market?
3. What has been the impact of COVID-19 on the global digital signage market?
4. What is the breakup of the global digital signage market based on the type?
5. What is the breakup of the global digital signage market based on the component?
6. What is the breakup of the global digital signage market based on the technology?
7. What is the breakup of the global digital signage market based on the application?
8. What is the breakup of the global digital signage market based on the location?
9. What is the breakup of the global digital signage market based on the size?
10. What are the key regions in the global digital signage market?
11. Who are the key players/companies in the global digital signage market?