Report Description

According to PayNXT360’s Q4 2021 BNPL Survey, BNPL payment in France is expected to grow by 57.0% on annual basis to reach US$ 12357.1 million in 2022.

Medium to long term growth story of BNPL industry in France remains strong. The BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 27.3% during 2022-2028. The BNPL Gross Merchandise Value in the country will increase from US$ 7869.6 million in 2021 to reach US$ 52475.3 million by 2028.

Consumers are becoming more and more comfortable with buy now, pay later (BNPL) services in France. This has led to the growing and widespread adoption of the deferred payment method among consumers across the country. The presence of several BNPL products, including those from global BNPL giants, such as Klarna and PayPal, has also helped the adoption and growth of the industry over the last few quarters.

While the use of the BNPL payment method continues to surge for online shopping in the country, BNPL providers are launching niche-based BNPL services to gain market share in the French deferred payment industry. Moreover, as the sector continues to grow over the next four to eight quarters, PayNXT360 expects more niche-based BNPL product launches in the French BNPL market.

E-commerce platforms are expected to launch more BNPL products to attract customers in 2022

In the midst of growing demand for split payment options among consumers, e-commerce platforms are expected to roll out the BNPL payment method to expand their consumer base in France. For instance,

  • In November 2021, Wish, the global e-commerce platform, entered into a strategic partnership with Klarna to offer its customers a BNPL payment method at the time of checkout. Notably, the BNPL service has been rolled out for customers in the United States.
  • However, Wish is expected to launch the payment method for its users in France in 2022. Along with France, the firm is also expected to launch the BNPL payment option for consumers in Australia, Canada, Italy, and Spain in 2022.



Strategic partnerships are rising to launch BNPL payment option for flight travelers in France

As traveling activities regain momentum in the country, airlines are entering into strategic partnerships with BNPL providers to offer travelers with flexible monthly payment options. For instance,

  • In July 2021, Air Tahiti entered into a strategic partnership with Fly Now Pay Later provider, Uplift. Under the collaboration, travelers booking Air Tahiti can pay in installments using the BNPL payment method offered by Uplift. Notably, Uplift has partnered with more than 200 airlines globally to offer its BNPL payment method to travelers around the world.



PayNXT360 expects more such strategic partnerships between BNPL providers and airlines in France over the next four to eight quarters, which will subsequently assist the growth of the overall BNPL market from the short to medium-term perspective.

French fintech firms are building partnerships to launch different BNPL products overseas

In the midst of the growing adoption of BNPL products globally, firms are looking to expand into the global markets to gain more market share over the next four to eight quarters. For instance,

  • In November 2021, French FinTech firm Younited Credit, which provides BNPL service in the country, entered into a strategic partnership with Bankable, the global architect of Banking as a Service solution, and LiftForward, the leading BNPL subscription platform. Under the collaboration, the three firms will be launching a BNPL product for consumers in Italy.




Scope

This report provides in-depth, data-centric analysis of Buy Now Pay Later industry in France. Below is a summary of key market segments:
France BNPL Market Size and Spending Pattern

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis


France Buy Now Pay Later Operational KPIs

  • Buy Now Pay Later Revenues, 2019 – 2028
  • Buy Now Pay Later Share by Revenue Segments
  • Buy Now Pay Later Merchant Commission, 2019 – 2028
  • Buy Now Pay Later Missed Payment Fee Revenue, 2019 – 2028
  • Buy Now Pay Later Pay Now & Other Income, 2019 – 2028
  • Buy Now Pay Later Accounts, 2019 – 2028
  • Buy Now Pay Later Bad Debt, 2019 – 2028


France Buy Now Pay Later Market Share Analysis by Key Players
France Buy Now Pay Later Spend Analysis by Channel: Market Size and Forecast

  • Online Channel
  • POS Channel


France Buy Now Pay Later in Retail Shopping: Market Size and Forecast

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis


France Buy Now Pay Later in Home Improvement: Market Size and Forecast

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis


France Buy Now Pay Later in Leisure & Entertainment: Market Size and Forecast

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis


France Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis


France Buy Now Pay Later in Other: Market Size and Forecast

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis


France Buy Now Pay Later Analysis by Consumer Attitude and Behaviour

  • Buy Now Pay Later Sales Uplift by Product Category
  • Buy Now Pay Later Spend Share by Age Group
  • Buy Now Pay Later Gross Merchandise Share by Income
  • Buy Now Pay Later Gross Merchandise Value Share by Gender
  • Buy Now Pay Later Adoption Rationale Gross Merchandise Value Analysis




Reasons To Buy

  • In-depth Understanding of Buy Now Pay Later Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.
  • Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.
  • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate BNPL strategy; assess market specific key trends, drivers, and risks in the BNPL industry.
  • Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Buy Now Pay Later KPIs, including spend by age, gender, and income level.
  • Market Share by Key Players