Key Findings
The South Korea marketing automation software market is estimated to register a CAGR of 12% during the forecast period, 2022-2028. The availability of world-class infrastructure, better connectivity, and the growing importance of cyber security drive market growth.

Market Insights
In South Korea, cloud computing has been vastly adopted in the online gaming industry. Also, companies provide a comprehensive variety of cloud computing services. The cloud service users use these services in the form of platform-as-a-service (PaaS) for storage, infrastructure-as-a-service (IaaS), and software-as-a-service (SaaS) as per their needs. In addition, cloud computing is adopted in several sectors like information communications technology, finance, and healthcare.
Further, the country has high internet penetration. It has reached more than 95% of the country, the highest compared to other Asian countries. Additionally, it has the third-highest number of active social media users globally.
Besides, online advertising is a growing market in the country. Also, AI innovation is gradually becoming a part of the advertising industry in South Korea. For instance, Sidus Studio, a content-creation group company, developed the first human virtual influencer named ’Rozy’ for advertising campaigns and brand endorsements. It is based on artificial intelligence (AI). Such factors drive market growth in South Korea.

Competitive Insights
Some of the key market players include eTrigue Corp, SAS Institute Inc, Adobe Inc, GreenRope, Cognizant Technology Solutions, etc.
Our report offerings include:

  • Explore key findings of the overall market
  • Strategic breakdown of market dynamics (Drivers, Restraints, Opportunities, Challenges)
  • Market forecasts for a minimum of 9 years, along with 3 years of historical data for all segments, sub-segments, and regions
  • Market Segmentation cater to a thorough assessment of key segments with their market estimations
  • Geographical Analysis: Assessments of the mentioned regions and country-level segments with their market share
  • Key analytics: Porter’s Five Forces Analysis, Vendor Landscape, Opportunity Matrix, Key Buying Criteria, etc.
  • Competitive landscape is the theoretical explanation of the key companies based on factors, market share, etc.
  • Company profiling: A detailed company overview, product/services offered, SCOT analysis, and recent strategic developments