Key Findings
The North America marketing automation software market is anticipated to record a CAGR of 10.38% during the forecasting years of 2022 to 2030. The increasing demand for SaaS cloud services, the surging adoption of cloud computing, the increasing number of internet and mobile users, and the augmenting need for data integration services are among the key factors attributed to the regional market’s growth.

Market Insights
The North America marketing automation software market growth evaluation includes the analysis of Canada and the United States. Canada is among the highest revenue-garnering markets, primarily fueled by the eminence of software service solutions. Moreover, the majority of information technology (IT) innovations in the country run in line with the United States’ market. Canada also witnessed significant expansion activities by global vendors owing to the nation’s strict standards for data protection and privacy, in addition to the development of marketing automation. Vendors such as Oracle and Act-On have also held a stable position in the country.
On the other hand, strategic partnerships in the avenue of marketing automation play a vital role in fueling market growth in Canada. For instance, Maropost, a marketing automation platform provider, formed a partnership with ’timetoreply’ in April 2021. The alliance aims to offer analytics into how promptly, and effectively remote or office-based revenue teams respond to e-mails. Furthermore, the partnership between the two companies fastens the loop for clients between their sales, marketing, and customer teams. Therefore, the abovementioned factors are expected to facilitate the North America marketing automation software market growth over the forecast period.

Competitive Insights
Some of the top players operating in the country include IBM, Salesforce, Oracle, etc.
Our report offerings include:

  • Explore key findings of the overall market
  • Strategic breakdown of market dynamics (Drivers, Restraints, Opportunities, Challenges)
  • Market forecasts for a minimum of 9 years, along with 3 years of historical data for all segments, sub-segments, and regions
  • Market Segmentation cater to a thorough assessment of key segments with their market estimations
  • Geographical Analysis: Assessments of the mentioned regions and country-level segments with their market share
  • Key analytics: Porter’s Five Forces Analysis, Vendor Landscape, Opportunity Matrix, Key Buying Criteria, etc.
  • Competitive landscape is the theoretical explanation of the key companies based on factors, market share, etc.
  • Company profiling: A detailed company overview, product/services offered, SCOT analysis, and recent strategic developments