Fruit And Vegetable Chips Market Growth & Trends

The global fruit and vegetable chips market size is expected to reach USD 78.4 billion by 2028, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 6.4% from 2021 to 2028. Consumers’ interest is shifting towards heal thier snacking alternatives over conventional fried snacks as they help in fulfilling the nutritional gap. The increasing prevalence of health issues such as obesity and rising focus towards clean and healthy eating is expected to drive the market.

Consumers are increasingly becoming aware of the negative impacts of fried snacks on their health as they contain high amounts of saturated fats and calories. Moreover, increasing innovative launches by product manufacturers with plant-based ingredients and veggies is augmenting market growth.

Under vegetable chips, potato chips held the largest share in 2020. The high consumer preference for potato chips and rising availability of it in novel flavors and gluten-free range is likely to drive its demand. The growth is supported by product launches by most recognized brands. For instance, in July 2021, Frito Lay launched its new range of potato chips Doritos Cool Ranch and Funyuns Onion.

The fruit chips segment is expected to exhibit a higher CAGR from 2021 to 2028. Consumers are seeking new and innovative ways to enjoy their daily intake of fruits, which is shifting their inclination towards functional and sustainable fruit chips. Constant product launches are driving the segment growth. For instance, in July 2021, RIND Snacks, Inc launched its new range of thin-cut fruit chips in exotic flavors of oranges, kiwis, and apples. The product offers with benefits of natural fiber, and vitamins and antioxidants.

The market is consolidated in nature with the presence of a large number of international players and a few regional players. Luke’s Organic, PepsiCo, The Kellogg Company, Calbee North America, Seneca Foods Corp., Hain Celestial, Herr Foods Inc., Campbell Soup Company, Utz Brands, Inc., Greenday are the prominent players in the global market.

Fruit And Vegetable Chips Market Report Highlights

  • Asia Pacific is expected to contribute a majority of the share to become the largest market in 2020. Consumers eating preferences in China has shifted towards healthy snacks that are preservative-free and contain minerals
  • The mix vegetable chips segment is projected to register the fastest CAGR of 7.3% from 2021 to 2028 as consumers prefer to eat chips containing more vegetables rather than be limited to only a single vegetable
  • The apple fruit chips segment is expected to register significant growth during the forecast period. Apple chips in dried form fulfill the demand for a quick and filling snacks, which is driving its growth
  • The online segment is expected to register a CAGR of 6.6% from 2021 to 2028 owing to the shifting consumer’s shopping patterns